I did it, last night I finally won at Poker!
Once every couple of months some of us get together and play cards / have a few drinks on a Friday night, and normally I’m the guy who always ends up out of pocket. Now last night was different, and when I started to think about what I’d done differently it became obvious why I’d done so well.
So here’s the 3 reason’s that helped me win last night, and how they relate to Internet Marketing…
#1 - Knowledge
The first few times you play it becomes far too easy to try and bluff your way to success, but this is a foolhardy strategy, and it will cost you all your chips.
By learning to fold early you will actual be able watch the “experts” play out the hand, and start to see the potential winning straight’s and flushes that would always beat that
Now thinking of internet marketing the bluff is they typical newbie approach where the credit card comes out, and you buy a dozen products that promise overnight riches on the salespage. Yet a month later all you have is a load of debt, and no idea how to actually make any money.
So keep that credit card in your pocket, identify the experts and watch how they go about marketing products.
#2 - Positive Mental Attitude
By learning how to fold, and keeping hold of your chips you will end up ahead of the newbie who is under pressure with only a couple of chips left. When you have more chips in from of you than your opponent you’re in a position of power, and this gives you a sense that you can actually win, and 90% of the time you will.
Just don’t get too positive, and go crazy against that expert that always beats you.
For interent marketing the positive mental attitude comes from promoting the right products. If you decide to promote a product because it has the biggest affiliate commission then you’re like the guy sweating away with no chips.
Promote things that have helped you personally, and good things will happen.
#3 Capital
Knowing when to invest really is the best way to win at poker, and the same thing is true in the world of business.
In simple terms you need to speculate to accumulate.
When you get dealt a pair then bet big before the flop, this will leave only the serious players in the game, and give you a much better return if you win. My pocket pair of 9’s resulted in a very nice full house, and raising the betting at the start meant a whole load of chips came my way.
For internet marketing capital investment is all about buying the things you need to turn you from buyer into seller.
Here’s what I would call capital items:
- Web Hosting & 3rd Party Autoresponder
- Ghostwriter to produce a viral report
- Graphic for your website
- Buying resale-rights to products in your niche
- A script / technical support to turn your report into a membership site
- Buying traffic
Now unlike poker when you invest in these items you should be looking at a guaranteed return on investment over a given timeframe, rather than just hoping that the last card will be the one you need for a straight flush.
Pulling It All Together
If you have knowledge, A Positive Mental Attitude, and Capital to invest wisely then you should be able to create a website that will build you a list in your chosen niche, and generate you a couple of thousand bucks each month so that you can go play poker with your friends.
Andrew Stark
http://www.7DollarExpert.com

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February 2nd, 2008 at 10:39 am
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Tim Ramsey
February 2nd, 2008 at 12:07 pm
Hi Andrew,
as someone else who used to lose at Poker more than I ever won… I can totally relate to the article.
I love how you’ve analysed it and compared it to marketing - it makes good sense!
(I just avoid playing poker these days - maybe a couple of hands at coventry later this year mate
)
The advantage of marketing is that anyone can win - if they just know how to play
Warm Regards
Randy
http://www.SalesLetterABC.com
February 2nd, 2008 at 6:33 pm
Good article Andrew!
especially understanding what ar “capital investments” for your business.
I tend to steer clear of poker, I’ve got one of those faces that’s just to damned expressive, if I get a good hand everyone can tell from the way I break out in a big grin…
I won’t be joining in at Coventry..
Matt
February 2nd, 2008 at 9:21 pm
Hi Andrew,
I think you’re right. internet business is like playing poker. Knowledge, positive mental attitude and capital + networking are ingredients for success. Speak again later…