Hi folks
For once it’s a brilliant sunny day, and thanks to the wonders of wireless internet I’m sat in my garden with a cold beer writing this post.
Last night I was given a great free product from Matthew Glandfield. I downloaded the interview onto my ipod, and I listened to the interview with Simon Leung this morning at the Gym. I wanted to know more about how he build a list using google adwords.
This interview is fairly old, but I got some great little nuggets about what I need to do if I want to create a google friendly squeeze page. Currently all my traffic is generated from free traffic, so can you see why I wanted to learn more about how to get the best traffic from google for the lowest price.
Basically the key is relavency, and having links back to my main site that has the terms and conditions, this shows the mighty G that I’m not a fly by night scam artist. Also if I take basic SEO and put the keywords I want to bid on into the title it increases my relavency further, and helps to get me cheaper clicks.
It sounds so simple, but one of the fundamental reasons why the google slap came about was that people were just bidding for the keywords with the highest number of searches and this meant that the person searching was being present with a load of paid links that didn’t really match their search.
If google hadn’t slapped the offenders it would lose big time - do you thick it would still be the #1 search engine if everytime you searched the paid links on the right weren’t up to the same standard as the organic results?
So now you know what I learned today I want to know what the last golden nugget you picked up was.
Also if you aren’t already doing so you need to get some of these audio interviews onto an ipod (or generic mp3 player) and start to expand your mind.
Andrew
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July 1st, 2008 at 7:31 pm
grea thoughts
July 1st, 2008 at 8:22 pm
I am glad you are a List Builder expert because I don’t get it at all. I receive emails from List Builder daily and I just delete them because I see no use to it.
Ray
July 1st, 2008 at 10:36 pm
…Basically the key is relavency,… [sic]
Absolutely 100% right. Relevancy is important in everything. When we go looking for information we don’t want to be bombarded with ‘noise’. We want the facts, just the facts and nothing but the facts.
Why should our customers be any different.
I’m sure there are many who see Google as inherently evil, but even if that were true it wouldn’t mean that all they do is wrong. In protecting the end user from all the irrelevant stuff they’re doing their best to give people what they want.
And remember, what made Google as big as they are today was doing just that at a time when others not only didn’t, but *couldn’t*.
Anyone remember Lycos?
If we provide relevant content (even if it’s an ad) then we’re meeting the needs of the consumer more effectively. So if we’re forced into being more relevant then I think that’s a good thing.