I’ve been meaning to write this post for a long time, but for a variety of reasons I’ve not found the time to sit down and write it.
Earlier this year I bought a book called “Convert – The Simple Little Formula That Sold $50 Million Worth Of Products And Services Online” by Frank Kern.
With the internet being such a crowded place the most important thing you need to do before selling anything is positioning.
It’s pointless spending your time and money creating the perfect product if when you start trying to sell everyone just ignores you, and the leaders in your niche have no reason to promote you.
Now the way to get noticed is to spend time in the social sphere, and showing that you actually have some passion / knowledge and can add value to the conversations that are occurring on blogs / facebook / forums. By building up your audience and investing time and money in the marketplace you will start to become noticed in your niche, and when you drive traffic to offers you will get some traction.
So for the niche of Traffic Exchanges / Viral Mailers I feel that I have done enough of the ground work and I’m now ready to do the first part of my positioning campaign.
The scenario suggested by Frank is an offline conference where the top 500 leaders from your marketplace are present. Due to the work you’ve already done in the social sphere the organising committee have given you a slot on stage, so how would you like to be introduced to the awaiting audience?
Here’s what I hope to stand for:
Andrew Stark is known for teaching struggling / beginner marketers how to create and build profitable marketing campaigns using Traffic Exchanges or Viral Mailers. He is famous for his brutal honesty and ability to help show people what it takes to actually run a profitable business from the comfort of their own home.
Now that I have this done it’s time to go put the knowledge I have into a report that I can sell 🙂
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About the author:
Andrew is a scientist who happens to know a lot about the technical aspects of blogging and listbuilding. If you have an issue with wordpress or your autoresponder and setting up squeezepages please get in touch via email / twitter or hire him on fiverr.