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The TimTech School Of Marketing

So in this post I want to talk about how a company formed recently has taken the world of Traffic Exchanges by storm and generated a membership called ClickTrackProfit that now has over 30,000 members.

Lesson #1 No Hard Selling

If someone knocks on your front door or calls your house phone and the first thing they do is start trying to sell you something, what do you do? I tell them to shove off (or something ruder if I’m in a bad mood), so why is that so many people online think that it’s cool to start selling on first contact?

Sure the guys at TimTech do try to sell you upgrades, but it’s always done via video, with an introduction, and then a here’s why it would be cool if you purchased this from us today…

Also with the amount of traffic they generate / buy across the Traffic Exchange network they could build crazy downlines in anyone of the scam sites that constantly plague this industry promising push button wealth for a single investment. They stand tall and regularly tell people at the daily TELive (4 pm EST) to promote yourself first and opportunities second.

In fact whilst I was typing this post I was distracted by this post from Jon Olson, read the comments section and you will learn an important lesson – Why I don’t care about building Downlines

Lesson #2 Basic Branding & Networking

So from the first lesson you know it’s time to get personal and start promoting yourself first.

The perfect way to do this to use AdKreator, which funny enough is also a TimTech company :-)

Here’s 3 different pages I’ve created

Chalkboard squeezepage for Headline Report

Leadership splash page

I love CTP Blog Post (may change the link to this new post now)

Notice how in each of these I make sure I’m branding myself as an expert in areas such as Headline Writing, Leadership, and trying to attract other members of ClickTrackProfit to this blog. If you spend more than 10 minutes surfing you will constantly see hundreds of people promoting ClickTrackProfit, and subtly I’m branding myself and by having my own badge means that I can get some of these 30,000 members onto my mailing list.

Doing this sort of self branding first is something that will benefit you long term vs being given a load of affiliate links and told to drive traffic to these links. Should a programme your promoting go bust or stop working then you’re left with nothing, and all the hard work you put into traffic generation is generating leads and sales for someone else.

Next time you see someone advertising themselves take a minute to write down their name, and if you see the same person on multiple occassions in the next week find a way to get in touch, and talk about the great job they’re doing branding themselves.

This first contact and longer term friendship based on a common interest could lead to all sort of great things happening. For example I bet Patrick Griffin didn’t think he would publish a book with Justin Ledvina when he first joined ClickTrackProfit!

Lesson #3 Stay In The Game

 This is the exact opposite of all the salesapges that are aimed at pulling on your emotions and getting you to part with your credit card details and earning bucketloads of cash by using automated software developed by a russian programmer who will make your content #1 in google before you’ve even posted it.

At ClickTrackProfit you will learn a concept called +1. Basically you pick a sensible target and use it to create slow but steady growth in your business. In the world of Internet Marketing you have certain overheads that you will need to pay each month, these are called evergreen products. For example I get paid by Aweber each month as I recommend it to you the readers of my blog and put it in multiple downline builders and my viral reports.

Like all good business owners you’re first objective is to break even, and then work on the growth using the +1 strategy. So if I set myself a target of 30 new subscribers each month, and achieve it, the next target is 60 per month, then 90 per month, and so on.

If you don’t have your own blog / product / service then concentrate on evergreen products and crack the break even phase so that when you do move onto the next phase you have a good network of people to support you in the next stage and help you launch your own little bit of the internet.

Lesson #4 Don’t Accept The Status Quo

 This means that you need to stand out from the crowd. I think that almost all of TimTech read business books from the top thinkers in the world of business, and one of the most common theme’s is the Purple Cow concept from Seth Godin.

When advertising do something unique and different. The best way of being unique is video, in this world of high speed internet and mobile technology you can get your message across, and if you give that message with the logo of the company you’re promoting on your forehead it will definately get attention.

*golden nugget” I should have done this for the login lesson I recorded for ClickTrackProfit.

If you do see real results and have something you think is worth sharing with the entire membership and you’ve taken the time to network at TELive and in the chat functions then you stand a good chance of being able to share your ideas and give yet more social proof that the training inside ClickTrackProfit will work if you spend the time to take action on it. Like everything else if you ignore it and do nothing then you will get the result of nothing squared which is nothing!

Lesson #5 Have Fun And Sell Things You Enjoy

Everyone has the ability inside them to create and sell information over the internet.

I know lots about safelists and listbuilding, and doing geeky things such as installing membership scripts, and I can install an aweber form on your website so quickly I can do it for just $5!

Don’t get hung up on selling internet marketing products, most of them are rehashed crap. The real power of the internet is that it gives you the chance to become a superstar just by doing the things you love. Many of the lessons within ClickTrackProfit all have this underlying message, do the things you enjoy, help others, and then find people who will pay to learn from you. “Crush It” by Gary Vaynerchuck will give you the inspiration to get started blogging and start sharing your ideas.

Create quality content and then find a way to monetize it, if you try to create content to make money it will generally backfire and read like you’re selling rather than sharing.

Graduation

To complete the school of TimTech you also need to visit the Nike school of Marketing – JUST DO IT!

 

About the author: Andrew is a scientist who happens to know a lot about the technical aspects of blogging and listbuilding. If you have an issue with wordpress or your autoresponder and setting up squeezepages please get in touch via email / twitter or hire him on fiverr.

6 comments… add one

  • Patrick Griffin April 17, 2012, 9:06 pm

    Hi Andrew,
    What an amazing blog post.
    The TimTech guys are the leaders in their industry for a reason…well there are a number of reasons and you have covered most of them in this blog post.

    They not only run a profitable business but they spend time every day teaching people for free…not just free training for their best customers but for anybody who wants to learn.

    At the core of their teaching is that rewards come to those who are prepared to work hard, offer something of value to others, build a business slow and steady and never, ever, chase the easy buck.

    Finally, you are quite right that when I started on CTP about a year ago I had no idea that I would have written a book with the CEO of TimTech. Well actually we have written two books together.

    I am still making slow and steady progress and I hope to be doing so for many years to come.

    Patrick.

  • Jon Olson April 17, 2012, 9:08 pm

    Wow. First of all, thanks dude. This is awesome and I really appreciate it but like Justin was saying in TE Live…

    This wont be appreciated as much as it should.

    More of the lessons behind it. Not for the TimTech love *lol* but because of the easy to grasp lessons you laid out.

    I’m not saying my company is perfect, far from it. But what we do, is sooooooooo basic. But the difference is, most people don’t understand how easy this stuff is when you follow those lessons you laid out.

    Hate us or love us, we are here. No one saw this company coming and we will be here for the long run. We do things differently, we put people before profits and it’s working.

    Thanks Andrew, this made my week bro!

  • Florence18Moore April 21, 2012, 5:06 am

    Great post, thanks for sharing with us all throughout this great ideas about TimTech …

  • Sergio Felix April 23, 2012, 6:55 am

    Hey Andrew,

    This is very good advice man.

    If I had to recommend someone who is completely blank on Internet Marketing, joining CTP would be one of the first recommendations I would give out.

    When I first joined them, I didn’t consider myself a newbie at all and yet I learned so much from them that I felt dumb for not joining earlier.

    Actually, thanks for the reminder on CTP as I need to talk with Patrick and the TimTech guys to sort out an upgrade deal.

    Take care and speak soon!

    Sergio

  • Ian Clarke April 23, 2012, 6:32 pm

    Great post Andrew. I guess one of the secrets of CTP is the way they make learning such fun….not a chore. I was intrigued by your last sentence ‘To complete the school of TimTech you also need to visit the Nike school of Marketing’ It’s just that our son has worked for Nike in Portland OR for the past 15 years..just wondered what prompted your thought.

  • Linda Lee May 27, 2013, 5:09 am

    CTP is a wonderful place to get started

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