When it comes to buying stuff through email marketing I’ve found a common theme in the people who I let send me messages compared to those who I grow annoyed with and hit the unsubscribe button.
It’s not to do with the offer or the volume of messages, it’s about how much personality they inject into their messages, and how I’ve connected with them via their ability to tell stories. What I mean here is that some people will just drop in a few personal stories and relate it back to the product or service they’re selling.
That’s where the Edutainment comes in, which a term I heard Micheal Cheney talk about when he was using periscope. If you have enough passion to engage with your market place to provide entertainment at the same time as you educate them it’s a win win situation.
I know from sitting through many a presentation that the smartest people are not always the most entertaining. So once you decide what you want to learn you have to find a teacher who’s able to keep you awake and inspire you to soak up the information like a sponge and then apply it to your own situation.
Most of these people I know who are crushing it with email are customers of Ben Settle who advocates daily messages, and if you were to join his list you will learn a lot about how the real superstars do things vs those who listen to flakebook noise and the whiner forum where the wannabies spend too much time complaining about their lack of results.
Where possible if I’m buying an information product I want to know that commission being generated goes to a good home. I can’t remember who the quote originates from but I agree whole heatedly that you buy things from people you “Know Like And Trust”. It could be Jeffery Gitomer, but the internet suggests it was Bob Burg, both of whom are have written awesome books and have done very in life through their ability to tell a good story.
So How Do You Create Value Via E-mail Marketing?
When you’ve decided to start building a list, the first thing you need to do is get yourself on camera and record a welcome message to new subscribers. Personally I do this on the confirm page where I explain how the download process works, and give a few details about myself.
Within 5 minutes of joining my list you will have worked out that I have an accent (Scottish despite living in England since 2002) and that I’m not afraid to recommend products and services that I use in my pursuit of internet marketing glory.
Assuming people get past that stage they get a follow-up series that explains the type of values I have, and why I think that you should invest in yourself through having a blog, building your list, and promoting stuff that is affordable and if acted upon will result in a positive return on that investment.
Then during the follow-up I will also drop in a few links to my social media profiles, so on twitter you will be able to see that I’m a scientist (process chemistry in pharmaceuticals) in my day job, I have a wife and 2.5 daughter’s to look after.
You will also find out that I’m a level 2 seller on Fiverr, and if you’re stuck with the technical side of list building I’m a great person to hire and help move you forward with your project. It really annoys me how many people claim to be experts yet can’t even set up a basic funnel correctly.
Ultimately the key thing is to be yourself and avoid the pitfalls of listening to people who just want your money and don’t care that it’s snake oil they’re selling.
Look forward to reading your comments about who you think is good at story telling and Edutainment.
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About the author:
Andrew is a scientist who happens to know a lot about the technical aspects of blogging and listbuilding. If you have an issue with wordpress or your autoresponder and setting up squeezepages please get in touch via email / twitter or hire him on fiverr.