Hi folks
For once it’s a brilliant sunny day, and thanks to the wonders of wireless internet I’m sat in my garden with a cold beer writing this post.
Last night I was given a great free product from Matthew Glandfield. I downloaded the interview onto my ipod, and I listened to the interview with Simon Leung this morning at the Gym. I wanted to know more about how he build a list using google adwords.
This interview is fairly old, but I got some great little nuggets about what I need to do if I want to create a google friendly squeeze page. Currently all my traffic is generated from free traffic, so can you see why I wanted to learn more about how to get the best traffic from google for the lowest price.
Basically the key is relavency, and having links back to my main site that has the terms and conditions, this shows the mighty G that I’m not a fly by night scam artist. Also if I take basic SEO and put the keywords I want to bid on into the title it increases my relavency further, and helps to get me cheaper clicks.
It sounds so simple, but one of the fundamental reasons why the google slap came about was that people were just bidding for the keywords with the highest number of searches and this meant that the person searching was being present with a load of paid links that didn’t really match their search.
If google hadn’t slapped the offenders it would lose big time - do you thick it would still be the #1 search engine if everytime you searched the paid links on the right weren’t up to the same standard as the organic results?
So now you know what I learned today I want to know what the last golden nugget you picked up was.
Also if you aren’t already doing so you need to get some of these audio interviews onto an ipod (or generic mp3 player) and start to expand your mind.
Andrew
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