We’ve all heard the phrase “The Money Is In The List” but how can you actually start list building and see profitable results? Well first of all you need to find someone to learn from, and understand the basics rather than trying to re-invent the wheel from scratch.
Next time you find a website where you find yourself adding your email to an opt-in form bookmark the page, and take the time to reverse engineer the process, and see if the list owner has a good marketing funnel, and if this marketing is someone who you could learn from.
In all honesty I have followed many brilliant list builders over the years, and my style involves part of them all, and this post covers most of the basics.
What Is The Lead Magnet?
What are you getting in return for your e-mail address? A pdf report, audio, video, blog updates, newsletter, free chapter of a book, pre-launch of a new product? Will you be able to do something similar and use it to generate your own list?
So many people fail at this first stage, if you want to build a list you need to invest time and effort into creating something of value. Don’t be afraid to spend some money at this stage, the better quality lead magnet you produce the easier it will be to convince people to enter their name and email address.
Look at the page you’re away to enter your email into, do you know exactly what your away to download, and did you know that people over at fiverr can create awesome ecovers in < 24 hours.
The Technical Stuff
To build your own list you will need to invest some money and have your own website, or if this really scares you then invest in a service such as Adkreator which allow you to do everything you need without any html or ftp knowledge.
Have a look at the page, how has it been put together? Does it have graphics that draw your eye’s to the opt-in button, take a screen capture of the page using a snipping tool, and save it in a swipe file. Once you’ve joined the list ask the owner how they created the page, were they using special software, or a template?
If it’s a video squeezepage, how are they hosting the video, did it autoplay, how long was it, and was it a slick powerpoint presentation or simply the list owner talking to a flip / web camera?
Now you’re ready to press submit it’s time to see which autoresponder company is being used, and study the process. I personally use aweber and the double opt-in page they provide. They provide a video page which will explain how to confirm your email and ensure the list I’m building is valid.
Other companies are available, and not everyone will use double opt-in, the entire process you set up is entirely up to you. Just remember that although single opt-in may make your list appear to grow faster, it won’t be can spam compliant and the deliver-ability of the follow-up may be lower as typo’s and false email address’s will bounce and harm the long term value of your list.
Lastly remember that if you’re using aweber and have a screen capture of a form you want I’m available for hire at fiverr
The Marketing Funnel
Watch what happens next when you hit confirm. Where are you redirected to, are you given clear instructions, are you presented with an offer, a blank page or even worse a page that has nothing relating to what you thought you were getting in return for your email?
Personally I use this page – http://www.buildabiggerlist.com/NickelMania/offer.html
It thanks the new lead for taking the time to confirm, gives me the chance to introduce myself, and lets my new subscriber know that I will try and sell information products to them. This is important as I don’t want a list of people who are never going to buy an information product. If someone decides to immediately unsubscribe because I’m trying to sell them information then it’s no great loss as I know a smaller targeted list of buyers is better than a large list of people who just want free information.
Not everyone will agree with that last point, but as you’re building your own list if you’re not comfortable selling straight away or it doesn’t fit the niche you’ve targeted then do your own thing. Even if you send them directly to a download page I would do some branding and at least a mild cross sell.
Branding can be as simple as linking to your social media profiles, and the cross sell is a banner advert underneath for an affiliate programme that matches / compliments the content of your lead magnet. Don’t use flashing banners for over hyped crap, take some time to think about the first impression.
The follow-up / broadcast messages
The great thing about an autoresponder is that you can preload it with content that will go out automatically. How you use this is entirely down to you, and what you feel comfortable with. If you ask over at the warrior forum you will get hundreds of different responses, some will tell you to send a message every day for the first week trying to sell a product / service, others will tell you to send pure content every third day for a month.
My own preference is to have a couple of preloaded messages relating to the lead magnet, and use the broadcast button when I have something I feel is worth saying. I also strongly advice against just using the copy & paste email marketing that was prevalent a few years ago during the boom years of the product launch.
If I see the same email in my inbox from 2 marketers I immediately unsubscribe from both, if they can’t take the time to write an honest reason on why I should buy the product it shows they’re just treating me as a cash cow.
Similarly if I don’t hear from a marketer for 3 months and they start pitching again I’d want to know why and what they’d been doing in the missing period?
The power is in your hands
Anyone who is prepared to put in some hard work and learn some basic skills can generate a list and sell information products. You will make mistakes, but the key thing to remember is to learn from these mistakes and keep on going, if you stop and give up then go back to working a job.