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A Tale Of 2 Videos…

This is a review explaining why I purchased Monkey Playr to help me grow my business.

I’ve been posting video on this site for many years, and here’s is some evergreen content from back in September 2012 where I’m having a rant at someone who’s pretending to be an expert in the list building niche, but is making multiple mistakes.

Now here’s exactly the same video, but I spent 1 minute tinkering with it in Monkey Playr

At first glance you probably won’t notice that much difference, but here’s 6 key features that made me purchase this product for long term use.

#1 The video size is set at 640 px wide which is the right size for web viewers on a normal monitor, and the setting is responsive which means that mobile device viewers will also have a good experience.

#2 I’ve taken off the youtube title of the video. This feature might not bring much to the party in this blog post, but with video’s I want to use on squeezepages or salespages this makes a massive difference as you want people to focus immediately on the content.

#3 I could have made the video autoplay and start at a specific point of the video. Again not always required, but if you want to share a specific part of a 1 hour TED lecture or skip to the best part of a cat video this is brilliant.

Also think about salesvideo or squeezepages where you have to click to start the video? Which do you think is going to give you the better conversion rate?

#4 You want to share other people’s content but they have put in annoying captions or self promotion links embedded into the video which will take traffic away from your site. It’s one click to turn these off and give your viewers the best possible experience.

#5 All the other video player software packages that offer these features rely on you hosting your own videos via amazonS3 or other similar paid services. With youtube being the free way to host videos online that means you can have all these premium features without the recurring costs 🙂

#6 I’ve saved the best until last. I’ve turned off the “show related videos” which means that your viewer will remain focused on your message and take the action you want, be that leaving a comment, filling in your opt-in form, or clicking the Buy button.

Overall I really hope that if you use video in any of your online marketing that you can see the value in these features. Like all other monkey products it’s super simple to use as it’s web based, and you just paste a line of code where you want the video to appear.

Monkey Playr Is Awesome

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I Want To Help You Help Yourself

This follows on from my last post about tracking, which annoyingly got very little comments compared to posts which have trash talk and f-bombs. Speaking of which a live turkish viewer is rather crude which mean the comments in the video are not PG rated.

In case you don’t want to watch the above periscope here’s a summary of the bonus I’m giving to anyone who joins TRCK.ME via my affiliate link.

Basically if you tell me the page you’re currently promoting I will set up all the tracking for, and then give you a video recording inside the members area showing you what I’ve done, and how to show that the tracking is up and working.

What’s more once we have enough data I’ll help you come up with some ideas for split testing to improve results going forward.

My contact details are top right, and I look forward to working with you and helping you get better results.

[hls_Buzzinar ID=1]

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One of my resolution’s for January was to create a new squeezepage, and get it converting at > 1% using safelists. The easy part of this resolution was creating the page via Landing Page Monkey, but then how do I know if I achieve that > 1% target, and more importantly how do I know where the leads actually come from?

This is where tracking comes in, and I’m going to share some the results from my trck.me account.

The first thing you need to do when using a tracker is that you send all your traffic to the link provided by your tracking company. In my case this link is http://trckrs.com/2217/ and if I place the naked link as the credit link in the safelists it will automatically tell me which sites are sending traffic and work out the uniqueness of the traffic.

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If I add something to the end of the link after the forward slash then it will show up differently, notice here that you can see I have traffic coming in from banners as well as safelists, and also that the 61 hits from the link in the advert at MisterSafelist was from 3 different viewers, it just so happens one of them opened the link 59 times for reason’s best know to whoever they were?

These results are from the last 7 days, and are from single mailings, hence the high level of uniqueness, so next week I would expect that level to drop, and then conversions should start to rise as you need to remember the old marketing tale that people need to see your offer at least 7 times before taking action.

When using trck.me it can send the traffic to any site you want, but based on the point above I’m setting up the standard page by sending 10,000 hits to get a feeling for the general conversion before carrying out further split testing to see if a different headline, video background, or anything else makes a difference?

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So far this week I’ve managed to reach 25% of the target value, and so far the conversion rate is above target 🙂

The next part to look at is the actual conversion field. When setting up my this funnel I added a line of code to the thank-you page. This means that when a visitor takes action the software can tell you which site generated the new lead.

Here’s the statistics based on conversions.

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Looking at that you should notice that one traffic source is standing out as being responsible for the lion’s share of the leads. Due to my Kore4 account I have a rather large stash of tokens which I use to bid for the login spotlight.

Normally I get outbid at 11:59 EST or someone buys the spotlight for $10, but this week my bid won, and you can see that I was able to show my page to every active member who logged into the site.

Also you can see that if people do click the link inside the actual mailer rather then just scrolling to the credit link it means they’re actually interested, hence the very high conversions for MailerNinja

What If I Wasn’t Tracking?
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This graph is from UpViral which is a service I’m using to add in some social sharing to try and generate extra visitors via social media and give people an incentive to promote me.

It gives the same details of ~ 2,000 unique visitors and 47 people have submitted their details (which is the same as the 44 above when you take out my testing and those generated from the social shares).

Looking at that graph I can see the spike of leads, but if gives me no information about what caused that spike? If I’d just been throwing traffic at the site then I could have wrongly assumed that all the leads came from safelists rather than the CTPspotlight.

So if you are going to be spending time generating traffic you need to make sure that you’re tracking the results of you really will end up hating yourself when you have no idea how to repeat the results in the future.

Personally I really don’t care what service you use, the internet has thousands of different services, but here’s the final link to the service that I use and found to be simple to use and very cost effective.

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One of the plus sides to using Periscope is that you can easily turn the content into a blog post.

Hope you enjoy the content and I will be aiming to do a lot more scopes in the future, so if you have ideas for topics then tell me in the comments section.

Andrew

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Does Periscope Live Up To The Hype?

If you read the tech blogs then you will know that live streaming is the current darling of social media types, but what if you’re not a bearded hipster who drinks craft beer from a jam jar?

About a month ago I was listening to some business podcasts and decided to take the plunge and installed the periscope app on my android smartphone. It’s backed by twitter, so it automatically connected me with the early adapters and as I’m writing this post I’m learning from Darren Rowse of ProBlogger giving out tips on how to write a killer first sentence.

So far I’ve only done 3 scopes, but having watched a load it’s easy to work out what to do / say, and watching people like Michael Cheney make it easy to get the basics of becoming an engaging scoper. It was awesome to listen to his advice on what not to do on your scopes, and it helps that he makes me laugh with his comments, he must have the same book of dad jokes!

You need to think of each scope like a blog post, where you have a good headline, the main bullet points for your content, and then actually try to engage with your audience.

For example if your broadcasting and see someone join the scope, give them a shout out. You need to remember that your replay is online for 24 hours, so even if you have no live viewers it’s worth telling people to tap the screen and give you hearts and share if they got value from the content.

Most of all you should integrating with a site called fullscope.tv so you can get exact details of your audience, including their twitter details so you can thank them for taking the time to watch you.

How Can I Get The Most From Periscope?

Hopefully I’ve convinced you that Periscope is a great way to interact with like minded people who want to share and talk about their passions.

Find, watch, follow and get to know the mavern’s of your niche, and then once you get the courage to get on camera good things will happen.

Lastly here’s a link to some basic training that helped me get started with Periscope.

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