Half Price FaceBook Adverts – By Ryan Diess
Second part of the pre-launch from Ryan Deiss for Digital Marketer
http://andrewstark.com/Half-Price-FaceBook-Ads
The content of the video is solid, it does show you a tactic used by Ryan’s staff to half the CPC of their adverts that are targeting the survival niche. It’s a great example of how doing the basics really does save you money.
Again I’ve recorded the opt-in process, very valuable if you want to see how the real experts are setting up squeezepages and adding in easy ways to make their content go viral.
Like all good squeezepages it’s super clear what is being given away, lot’s of arrows pointing to the opt-in box, and the video with pop-up is a classic Ryan Deiss design.
Watch, learn, and take action on the way that this squeezepage is set up.
Andrew
The Easiest Way To Make Money With Facebook…
So first up, I’m actually using facebook under the pen name of Hugh Robertson – reason being that I don’t want the hassle of people I know in the real world reading my marketing stuff.
With that out of the way I’m going to share the ways that I’ve been able to generate over 1,000 friends in a short space of time and start to see that you can easily make money with facebook.
Use It Properly – Don’t Spam People!
Ok, this is the biggest mistake you can make. When you get a friend request accepted don’t celebrate by posting your affiliate link on their wall. Just because someone has a marketing profile doesn’t mean they want to know about your opportunity. Think about how you feel if you met someone in the street and the first thing they did was push you a business card into your hand what would you think of that person?
The next thing is to build gradually, try not to befriend anymore than 10 – 25 people per day. At the start go for people in your niche who you have heard of, and then when facebook tells you about potential mutual friends start thinking about expanding slowly. Jumping in and trying to add 500 friends in the first week may flag your account.
Also make sure that you come across as a real person, give real content, reply to comments with your own opinions and remember to use the like button if you think that something is worth sharing.
Start To Network With The Leaders Of Your Niche
The great think about facebook is due to it’s sheer popularity it attracts the market leaders, and gives you access to them. I’ve connected with the Ford Fiesta, Diesel Jeans, The Foo Fighters, and my awesome htc desire.
So no matter which niche you’re targeting the market leaders will have profiles / fanpages. If they don’t you buy one of the many products on this and you’ve find your first customer, or will earn massive leverage setting it up for them.
Facebook is designed to allow these leaders to get their message out to you, but at the same time it gives you a wonderful opportunity to give them direct feedback. For example if you bought a book and loved it then posting a testamonial on the author’s fanpage is the best way to get noticed.
By posting on the wall of your favorite brands / the top people in your niche these comments are visible to all the other raving fans, and suddenly you’re making real connections and networks which can be very powerful.
Create Groups And FanPages
By taking things a step further you can actually start to take on the role of the leader and gain influence. For example I have started a group on safelist marketing and just by posting about content the leading owners have started to post regularly and we’ve even seen promo codes for solo mailings being shared.
The future of niche advertising such as safelists and traffic exchanges is going to be social networking with other advertisers to start cross promotions. These days people don’t give out their best email for a free report, but if you link up aweber to your facebook profile then these your message stands more chance of being seen on their cellphone than the junk inbox they scan once a week.
Again, the viral nature of facebook here is just awesome, any group member can invite their friends. If you’re providing killer content people will be drawn to it by the comments of others. This is totally the opposite of a static blog post like this one.
Mix Up The Content
Try to do things differently, post questions on your wall to increase interaction. Post proper feedback on other people’s wall posts, share the youtube video’s you watch, show off when you buy a new gadget, and just generally make friends first and treat the traffic you generate as a bonus.
For example if you’ve just joined a new site and told the world how you’re loving the content and it’s helping you then posting an affiliate link is means you stand a good chance that the people clicking the link have the same mindset as you, and the conversions are going to be very high.
Anyway I look forward to networking with you
Andrew / Hugh
The End Of The Web Report By Ryan Deiss
I know what you’re thinking – yet another “Death Of Report” that’s just pre-launch crap.
Well yes, and no. Yes, it’s part of a pre-launch, but it’s actually good content. It’s 24 pages and took me ~ 10 minutes to read. The tone is very much pre-sell, but if you have a general interest the way that online business is heading then you will definitely enjoy reading it.
It’s kinda like a good opinionated blog post that has been converted into a swanky pdf.
The video below is demonstrating the squeezepage, and what you need to do to gain access to the report. Again you can see that unlike many other people Ryan can actually do what he’s teaching.
Grab your copy via this link - http://andrewstark.com/death-of-the-web
The Three Things You Need For A Salespage In 2011…
At the moment most people who been in the internet marketing niche for more than 6 months will have noticed that the way “products” are being sold has changed dramatically. Sadly it’s dramatically for the worse, for example my clickbank cheques for 2011 so far as less than what I used to do per month back in 2009.
The reason is that the marketplace for internet marketing products is now full of complete and utter crap. All the decent / clever marketers have realised this and are now selling via the warrior forum using WSO Pro / digiresults and building lists of buyers by selling quality content at affordable prices.
So with that in mind, here’s the 3 things you need for a good salespage in 2011.
Honesty
When someone lands at your salespage it should be obvious what you are selling. If I can’t tell from the headline / first 30 seconds of your video what you’re selling I’m clicking the X button straight away.
Next when someone hits X it’s because they don’t like your salespage, and 7 pop-ups giving me all sorts of discounts is not going to make me change my mind, in fact it will only confirm that the site owner is up to no good.
I also think that a 2-3 minute video introduction from the product creator explaining why they created the product, and the problem it solves that is extremely powerful for creating a good impression.
Ethics
Once I know what’s being sold I like to see what problem the product fixes, and that it’s actually value for money. If scarcity is being used, what is the reason, and is the script being used actually doing what it says. When you say that the price goes up in 24 hours and a week later it’s still at the same price I know the seller has no ethics.
Next up is the way that the salescopy is written. I’ve sat through enough slick video presentations and read enough copywriting books to realise when I’m being sold to. Tugging at my emotional heartstrings and selling me my dreams based on false claims is basically targeting the weak newbie marketer who still believes the hype and is prepared to spend on their credit card because people with no experience can easily make thousands in the first 30 days with this product.
Lastly is the graphics, any site with fast cars, beaches, pictures of money just shouts out the owner is just after your money, and has no interest in helping you to build your own business.
Quality Product
In the social media age that we live in this is the biggest and most important thing that will help you make sales in 2011. Before you buy any product it’s worth searching facebook / warrior forum to see what real reviews you can find.
With a few clicks of a button an angry customer can tell the world how rubbish your product is, and how after buying you were told that the product would only work if you bought this extra course for another $97 and then you’re bombarded daily with offers for other products.
Compare that to pages full of praise based and you can see why honesty & ethics are essential. I’ve heard that some recent big launches have refund rates of 80%, so it looks like those dream seekers are waking up to the slick salespages and finally asking for their money back.
Summary
To maximise your revenue in 2011 you need to tell people what you’re selling, avoid over hyped salespages that play on peoples emotions, and then deliver what your salespage promised. Fix the problem that your buyer has, and you will have a repeat buyer for life.
Thanks for taking the time to read this, please post a comment with your opinion on what is happening right now in the internet marketing scene.
Andrew
List Building 101: 4 Common Mistakes You Must Avoid…
List Building 101:
So I was on facebook today when someone started send me a chat with “Open this link and click like – facepage url”
Curious to this marketing approach I thought may as well click the link, and we ended up having a long chat about the mistakes they were making in their approach to marketing. Not only did the fanpage have no content or any incentive for me to share the url it turns out the owner was making 4 common list building mistakes I’m about to share with you today.
Mistake #1 Not Telling The Visitor What Your Product Is
The fanpage was designed to send traffic to his website which was a squeezepage for a free report. In theory this sounds like a great thing to do, but when all the page said was “Magic Money Machine” with no more information I’m afraid that it falls in the catagory of the blind sales page which is automatically going to kill your conversions.
On questioning the site owner further he told me it was a listbuilding report, so this guy actually had the right approach in asking me to like a fanpage on listbuilding, but unfortunately the page had no mention of listbuilding so I really wasn’t for entering my email on the off chance it may be something I’m interested in.
Don’t get me wrong here, having a bit of mystery on your squeezepage will help improve conversions, but this is 2011 and people aren’t going to give you their email if they don’t know what they will get in return.
Mistake #2 The Wrong Type Of Privacy Policy
Everyone knows that with the canspam act in place that you have to put a privacy policy on your page, but there’s a right way and a wrong way to do it.
The wrong way is to put it directly underneath the opt-in box in size 10 font saying “I promise not to spam you, but in order to receiver this free gift you most confirm your email address”
To me this just screams out as someone who’s following what they read in a cheap ebook, and doesn’t actually know what they’re doing. The best way to do a privacy policy is to create a separate page on your website and link to it at the bottom of the squeezepage.
Also if your squeezepage doesn’t say who you are then include a link to my contact page. The reason for doing this is pretty simple, if you know who you’re giving your email address to then you’re more likely to enter a working email address, and as a listbuilder this is what you want.
Mistake #3 No Obvious Benefit
This builds on the first 2 mistakes, but even if it is obvious what the report is about and I know the person/ company behind the website I’m dealing with, I still need to have a good reason to give you my real email address that I check everyday.
If it helps think of a real world example.
In the shopping centre someone handing out leaflets come up to you and tells you that they can offer you a discount code for cheaper car insurance if you give them your email. One of your friends did mention that this company saved them money, but as it’s not near your renewal time you give out the crappy yahoo account you set up for such situations.
Compare that to the shop assistant in your favourite store who tells you that the shop’s website is going to be re-launched next week, and if you join their mailing list you’ll get a 10% discount code. Without a doubt you will be giving that assistant your email and waiting in the shop to confirm it on your smart phone as you’re desperate to be on this list.
Mistake #4 You’ve Chosen The Wrong Niche
This is so often the curse of the internet marketing niche. You’ve bought all of the e-books on the topic and you have so much PLR sitting on your hard drive that you decide you’re a world expert on the subject and just simply by putting the squeezepage online that the people who join you list are also going to be rich beyond their wildest dreams.
If you’re going to put in the effort of building a list it’s because you’re passionate and have a degree of expertise in this area. Remember that know you have this list the people on it are going to look to you for advice, and when you endorse products in the follow-up series and broadcast messages you want these people to buy based on your recommendation.
So if you aren’t actually successful or have a passion about the niche then you really need to ask yourself why did I decide to build a list in this niche? Was it because the ebook I bought told me that doing it would make me money?
Anyway time to end this article now, I hope that this advice helps you with your listbuilding, and most importantly it helps you to get passionate customers onto the list you’re building.
Andrew
List Builders vs Affiliate Marketers – Which One Are You?
Before going any further I suppose I’d better give a definition of what I mean by these terms.
List Builder
Someone who wants to be an expert in a specific niche. They will use free reports and membership sites to generate a list of people who are interested in something that they have passon in. By building a relationship with the people in the niche the list builder is able to drive instant traffic and keep his readers in touch with what is currently happening in the marketplace.
Affiliate Marketer
Someone who wants to profit from a specific niche, and they will drive traffic to affiliate links in return for cold hard cash. They will enter a niche purely based on how profitable a specific keyword is, and know what is required to obtain a top position in google. Conversion factors will be known and understood to figure out how much can be spent on articles, blogging, social media, and all sorts of other paid traffic sources. If the demand for this niche fails to deliver enough profit then it will be dropped and another niche selected.
I’m a List Builder, What Are You?
Now I know that these 2 definitions may be extreme, but I think it is important that you understand the difference.
The biggest hole dug by most people in the Internet Marketing niche is that they’re trying to sell a make money product when they haven’t actually made any money themselves. I know that when I started it wasn’t until I decided to create my own report and build a list around the success I was having with safelists that I was able to stand out from the crowd and become a list builder.
If I was an affiliate marketer I would probably have given up long before as in all honesty trying to sell using affiliate links to the people who use safelists and traffic exchanges is a waste of time. For the type of lists that I’m building and products that I have in my marketing funnel it is a great fit, and now that I have a system in place I’m able to generate enough prospects through the process for it to be profitable.
So Why Have I Written This Post?
I’m looking to take my safelist secrets report to the next level and start selling it to people who want to build a list of internet marketing prospects but don’t already use safelists.
Basically I’m looking for affiliate marketers who are able to understand traffic generation and run a profitable campagn using my affiliate programme – http://www.safelistsecrets.com/affiliates.ag.php
After paypal fees the profit per sale is $8.95 so with a conversion rate of 5% the cost of traffic needs to be < $0.45 to be profitable. Like I said I’m a listbuilder, so would it be viable to expect an affiliate marketer to be making enough sales per day to be worth their time vs the bigger more profitable mainstream niches?
Oh, and ListBuilders if you want to add an extra income stream please feel free to put a banner on your download page, or add the pre-written message to your existing autoresponder sequence.
Thanks, and look forward to reading your comments.
Andrew
Are You A Victim?
Hi
As you probably know I still have a real job, it’s almost impossible to do research science without the backing of a large corporation to pay for it!
Anyway we seem to have a new bunch of leaders who are into self development and have decided to create the correct culture that allows us scientists to be innovative and make great molecules that will make a difference to patients, and of course generate billions of dollars worth of sales to keep the shareholders happy…
Now the latest “buzz word” is that we’re all victims. The reason that our drugs are failing to make it onto the market is not our fault. I mean the FDA are getting harder to please, and with the economy failing the government can’t possibly pay those prices. Then all the delays we experience in manufacture are down to the chinese suppliers who are sending us poor quality material, and generally anything bad that happens is down to someone else.
Now when I look at internet marketing the entire business model of many “guru’s” is based on selling to people who this victim attitude. They know that the product about a google loophole is shit, but enough people will be willing to pay $37 and upsold for thousands of dollars based on the dream of easy money.
When it doesn’t work out the buyer will blame everyone else for their failure, and will become bitter and twisted before giving up in frustration.
Compare this to the person who will actually pause to think and evaluate a situation.
If you buy a product emotionally and it turns out to be shit claim your refund, the best thing about clickbank is that they are rock solid on paying out refund requests.
Before you randomly place adverts on websites promoting affiliate links think about setting up a marketing funnel where you can generate leads and follow-up with the people who are interested in what you’re offering. Once you have a funnel that works test out various traffic sources and see if you can spend $50 on traffic and turn it into $100.
I really hope you can see what a difference having the correct attitude can have on your chances of becoming successful online.
Lastly this really ties in with the first of Frank Kern’s “question mark” book was talking about. If you want to become an expert on a subject then the first stage is to go out and tell the world that you’re an expert. So if you do want to know how I’m able to generate internet marketing leads by using safelists then please click here.
Andrew
[Review] 4 Reasons Why You Will Love OptinApp
A few weeks ago I bought OptinApp for facebook via a WSO, and I thought it was about time I shared the results, and gave you some reasons why I think you should invest in this awesome tool.
#1 The product delivers exactly what is promised on the salespage.
All you need to do to change any existing squeezepage to a facebook optin app is change the html code for your autoresponder.
Here’s a before and after design that I’ve been promoting via safelists.
Normal opt-in – http://www.safelistsecrets.com/free-video/
Facebook opt-in – http://www.safelistsecrets.com/free-video/facebook.html
This new page was created in under 5 minutes flat!
#2 The pages still convert…
After several thousand hits and some basic split testing the conversion rates are the same / slightly better for the facebook page. Hardly surprising given that almost everyone who is online has a facebook account.
#3 Quality of the email address
The normal internet marketing prospect is starting to get quite savvy. They have realised that if their give their proper email that they check daily in order to receive a free report that they will get sold to. They now have a separate gmail accounts for “marketing crap” and this is normally what is entered.
OptinApp is different because it takes the email that is associated with facebook we’re guaranteed a higher quality of email address. Providing you’re an ethical marketer who hasn’t filled your autoresponder with spammy follow-up you should now have a better chance of getting your messages read.
#4 The Chance To Connect With Those Who Don’t Confirm!
This really is the biggest benefit.
Due to canspam you can only send follow-ups to people who confirm their email address. Sadly no matter how hard you try this rate will never be 100%. When I check my aweber stats the “name” field will tell me who clicked the link to request information. A copy & paste into the facebook search box will give me a list, and I can find the person and request friendship.
This is huge because it will allow you to really form a relationship rather than just a subscriber.
Conclusion
The whole world is going social, and facebook OptinApp allows you to update your existing squeezepages to the modern age with a simple copy & paste. The software has been tested and review by thousands of warriors, and they like me, are all loving the results that are being achieved.
If you are already using any autoresponder to build a list then you seriously need to buy this, and start seeing the benefits of being able to allow subscribers to click a link to join your list.
Happy List Building
Andrew
p.s. Once you’ve bought post a comment with the link to your new facebook squeezepage.
The 3 Key Pillars Of An Online Business
Yesterday I got an email from Gary Ambrose with a subject line that for once really stood out.
…how Frank Kern tried to kill me. (not kidding)
Based on past experience I know that this normally means a high end item is for sale, but on reading the email it seems that Frank want’s to go down the Tony Robbins route and become a #1 best selling print author, and I ended up paying the $6 shipping charge for the “big question mark” report.
Now the reason Gary and others are telling people about this is that Frank has put 2 x $197 offers into the free shipping process. The first is a video series on how to sell with video, lots of NLP going on here, really strong offer, but I had already told myself that I was not going to buy more high ticket items and I need to stick to my guns.
Anway the 2nd cross sell is what lead me to write this post, the information in the sales video is so valuable that I feel compelled to share it with you. You see Frank is like some of the chemistry professors that just have a magical way of explaining complicated topics in simple language that just gives you lightbulb moments.
In the world of IM people are always trying to overcomplicate things, and make you buy all sorts of shit that you don’t need, and get you going round and round in circles until you either give up, or spend more money trying to find out why what you’ve already bought into isn’t working.
So here’s the 3 pillars to building a successfull online business.
- Have A Product / Service That People Can Buy From You
- Send Traffic To Your Site And Turn It Into Customers
- Over Deliver And Make Repeat Sales
If I was a management consultant I would have just charged you several hundreds and you would have been walking away saying wow that makes so much sense, why could I have figured that out by myself.
Now it has taken me several years to figure out #1, and I spend a lot of time trying to do #2 and #3 when I didn’t have #1 in place. Although affiliate marketing is easy money, it becomes even easier when you market to your own customer list of people who have bought from you already and know and trust you.
I hope that this post has opened your eyes, and by doing this I’ve fallen into the trap of telling you how cool Frank Kern is, looks like his mass control and influence really does work well!
Andrew
A Dirty Little Secret About Safelist Marketing
Apologies for the lighting, but it was filmed on location in a dark Swedish hotel room!
Anyway the audio should be clear, and the take home message is the same as Affiliate Funnel – Promote Yourself First.
Look forward to your comments
Andrew
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