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My biggest weakness

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[kc_heading_pac_19_font_1 size=”32″ color=”#ff0000″ ]”I Must Stop Buying Random Stuff”[/kc_heading_pac_19_font_1]


In 2013 this is going to be my motto. 

Over the last month a combination of being ill, and then just spending hours learning stuff based on a random purchase I’ve done almost nothing that will have a positive impact on my business.

I bought Evil Facebook Magician: List Building Unleashed which was a great product, but for me personally I’m not going to take any real action with it. I’ve always wanted to utilise facebook more, but when I don’t have a personal account and all the “niche research” I do comes back negative it’s hard to get excited about taking action.

I spend many hours devouring up the content, only to realise I’d been spinning my wheels, and actually gone backwards with my own listbuilding. If I’d spend the same amount of time doing my safelist mailings, adding a “+1” into my downline at ClickTrackProfit, writing a blog post, or blog / warrior forum commenting I would have generated some long term traffic and found visitors who are interested in what I have to say and will buy the things I recommend.

A dull unsexy message and one I struggle to adhere to, but it guess what, in the words of Jon Olson  it is doing these repetitive tasks that turn a hobby into a real business.

Now I can’t go back in time, but next time I’m reading a salespage I will try to stop myself from being the impulsive nodding dog who buys into the concept and finds out after several hours that actually it’s a simple phillips head screwdriver I needed and I’ve bought an expensive pozidrive 500W electric combi drill.

Sometimes the best course of action is to just walk out of the shop / close the browser (ignoring the pop-up discounts) and look at what you need to keep on doing rather than buying bigger and better tools to do something that actually doesn’t need to be done. I tend to be impulsive and buy the shiny new tool, a lot of things I buy end up on ebay being sold at a loss as I just want rid – sadly I don’t think a market exists for digital products with one careless owner who let them gather cyber dust.

When you have identified your biggest weakness it becomes easier to overcome it.

My focus needs to be on driving traffic to my websites and fiverr gigs. I want people to buy products / services from me and build my brand as being an expert who’s willing and able to help newbies get started without going through the spinning wheel phase my impulse buying leaves me in.

Lastly I plan on being off the computer during the holidays, but I do have an awesome guest post lined up for January to help you focus the mind on what you want to achieve in 2013.

Enjoy Christmas, hope that Santa is good to all of you.

Andrew Stark

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About the author: Andrew is a scientist who happens to know a lot about the technical aspects of blogging and listbuilding. If you have an issue with wordpress or your autoresponder and setting up squeezepages please get in touch via email / twitter or hire him on fiverr.

12 comments… add one
  • Nick Grimshawe December 23, 2012, 9:33 pm

    Merry Christmas to you too.

    My number one commitment for 2013 is stay the course: don’t go chasing after stray Hares, stick firmly to building my list. I think it’s a common problem in this business. We keep getting caught by the shinny lights. I have a particular program I want to go haring off after because I just need one more direct sign-up for the magic to happen….but the effort needed to get that sign up will drag me away from quietly and consistently adding names to my list and then developing the relationship.

    If I do that part correctly, the sign up will fall into place without all that extra effort.

    So hold the line.

    And once again, thank you for all your help in 2012. I think you helped me turn on the light.

    Nick Grimshawe recently posted..Download Your Copy of Beginner’s Guide to AdKreator

  • Patrick Griffin December 23, 2012, 9:35 pm

    Hi Andrew,
    I stopped buying random stuff over a year ago now and I have not looked back since.
    I actually took another step in the right direction only this week and I deleted all the random stuff I had on my computer.
    I mean, when am I really going to use those 10,000 PLR articles from three years ago?
    And those two year old courses sitting on my hard drive…all gone too.
    Now I feel so much better and I will think long and hard before I buy random stuff ever again.
    Patrick Griffin recently posted..UPS driver steals iPad Mini Christmas gift which had been delivered earlier by FedEx

  • PLR Ron December 23, 2012, 9:50 pm

    Your sure not the only one that buys too many things, think many fall in to that same category, including myself. Course many things can make us money, but some of them, as you mentioned, we don’t ever take action on.

    Lately I’ve tried to look at purchases as, is it something I can use right now, or something I can resell right now. Although, I do believe in educating myself, so there are times when a new shiny product is viable.

    My goal from now till the new year is to finish everything I have started. Don’t make money on half-done stuff. And the new year will be heavy promotion, getting people into the sales funnel.

    Hope every one has a great and profitable new year. I know I am going to kick it in 2013!
    PLR Ron recently posted..Online Business X Factor PLR Ebook

  • Audrey sorg December 23, 2012, 9:51 pm

    I must confess I am a PLR addict!

  • Rob December 23, 2012, 9:59 pm


    Like you, I’ve been suffering a major case of the SODS (Shiny Object Distractibility Syndrome). I’m glad to see I’m not the only one. I quite agree with your analysis and solution. I, too, must focus my activities rather better than I have been. However, I would like to point out a bit of silver lining in the cloud of lost time and opportunity. Good, bad or in-between, the stuff we’ve wasted our time scooping up is fodder for thought and bait for our sales funnels. We can do a bit of penance by turning our squandered time into a traffic-catching squeeze sequence or two. So, turn that frown upside down and use that sense of guilt to fire up the engines on something more productive. Onward and upward, my friend.

    Merry Christmas and a happy and prosperous New Year,
    Rob Knowlan
    Rob recently posted..Chocolate Daleks

  • Tim Bonner December 26, 2012, 11:20 am

    Hi Andrew

    Since I made my last impulsive online purchase and regretted it a few weeks ago, I’ve bought CommentLuv Premium and that’s it.

    I’ve been thinking on and off about another plugin I saw recently but it’s not something I desperately need so it can wait.

    As you say, stop buying all the shiny new objects and just buy what I really need. Invest everything else into moving the business forward.

    Hope you had a great Christmas Andrew!
    Tim Bonner recently posted..Time To Put The Social Back Into Social Media

  • Tristan January 1, 2013, 8:57 pm

    Man, I hear ya. I’ve gotten a lot better at it in the past year or so but I used to buy stuff like this like crazy. It’s amazing how few things you really need to buy. Only a small fraction of the stuff I’ve bought over the years do I still use. Sad.
    Tristan recently posted..12 Aspects of Your Digital Life to Clean Up Before the New Year

  • Gary Riding January 1, 2013, 11:02 pm

    Hi Andrew,

    I have to agree totally: one of my crazy vices (just one of them) is buying WSO products almost like an addiction. Some of them are great and some are terrible, but I just keep buying.
    My answer is to keep a strict budget for my marketing and 2013 will see me tracking all my expenditure to make sure that more is coming in than going out. With a nice little profit, I may just treat myself to a nice shiny WSO now and again.

    All the best for 2013.

  • steven stuart January 2, 2013, 3:42 am

    Hi Andrew, sorry you’ve been sick, hope you’re much better now. I have sworn off of buying any more products until I at least make a decent amount of money online. I’ve just spent a while unsubscribing from quite a few lists, as the emails I get are pretty distracting to say the least. I believe if I spend half the time I spent reading emails in 2012 on my blog and business, I will be a lot farther ahead at the end of 2013 than I am now. I have enough courses and ebooks on my hard drive to read for the next two years, anyway.
    Keep up the good work man, I’ve learned a lot fr0m you this year. I also appreciate the fact that you read and commented on my blog when nobody else even saw it or read my posts. Lets hope we all have a great new year for our businesses.
    p.s. I got an iPad for Christmas, I think it will help me in keeping up with my blog.

  • Sergio Felix January 2, 2013, 5:50 pm

    Hey Andrew,

    I think we all have been victims of Shiny Object Syndrome at some point in our IM careers… heck, I have bought stuff I didn’t really need with money I didn’t really have and grow my debt even bigger because of that!

    But it’s not happening any more, I learned how to focus on the stuff that I REALLY need and how to wait for it until I am definitely going to use it, I don’t care if there’s a time limit special on it.

    It wasn’t easy to overcome and adopt this new mindset but it was doable and now I am seeing the benefits.

    Here’s to a great 2013 for you man, talk soon! 😉

    Sergio Felix recently posted..Goodbye 2012, How You Doing 2013?

  • Terry Weatherill January 2, 2013, 8:57 pm

    Wow Andrew
    At first I thought I was reading about myself when I started reading you blog post, I too have been sucked in by the so called Guru’s and their Bright Shiny Objects!!!! but no more. In 2013 my buzz word is going to be FOCUS, Follow One Course Until Successful FOCUS!!!!! No more buying all the latest and greatest programs, plugins, E books etc just to make some one else rich, this year is your year mate and mine and anybody else with FOCUS.
    Keep up the good work mate and like you blog 🙂
    Terry Weatherill recently posted..Day 31 – Final Day…Wow I’ve Made It 🙂

  • Ray Boreham January 5, 2013, 10:24 am

    Looks like I’m not stranded alone on my tiny island of Buyingstuffiwantbutdontneed! As Terry states above, I thought I was reading about myself as well, and it didn’t make for pleasant reading. Again, as Terry says, I plan on putting my priority on focus, and that’s exactly what I discuss in my final blog post of 2012 (http://rayboreham.com/merry-christmas-and-happy-new-year/).

    Maybe we should start a “SOS (Shiny Object Syndrome) Anonymous” Facebook group so we can support each other during rehab from our addiction!!

    All the best for 2013, my fellow addicts, and let’s stay away from the “Buy Now” button as much as possible. But, first, let me just take one last look at the Warrior Special Offer For….NO! Please, somebody stop me!!!!

    Ray Boreham recently posted..Spread the word about the EVS Prelaunch Contest!

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