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How Do You Turn Traffic Into Cash?

This post relates to why I think that FunnelBoss by Omar Martin is a worthy product to invest in.

You see not all pages are created equally on the internet, and some no matter how much time, effort, and money that people spend on promotion are always going to result in heartache and failure. This is normally down to a lack of conversion and ability to convert the visitor into a loyal customer.

Sure some pages convert and generate leads and sales, but most of these are sites are short term launch cash cows that lead to a boom and bust strategy. What’s more is that you can get in the downward race to the bottom where you feel that you’ve always got to be promoting “silver bullets” and that tends to lead to burnout of you and your list.

If you want to create a long term sustainable online business then you need to create a simple and highly profitable marketing funnel. That means that you (and your affiliates) drive traffic to a low priced offer and then you present a series of higher priced offers to find the real loyal customers who will spend thousands of dollars with you on seminars and coaching products.

It’s essentially the same model that huge multi-national companies use all the time. You go to your favourite  department store and as you walk in they have staff giving out samples of perfume and aftershave. Most of the people just walk on by as they’re looking for the electrical items or clothes section, but some will stop and take that free sample.

Like squeezepages on the internet the store / fragrance company will ask you to give them your contact details in return for the free sample. The salesperson handing out the samples may also be armed with voucher codes that allow the customer to buy today at a discounted rate. Essentially this is the “One Time Offer” where you’re recouping the cost of the freebie through increased sales on the day.

Now whilst it’s nice to make that profit on the day you can start to see how it’s not a long term model as the moment you stop giving away samples you see a sharp decline in sales and revenue 🙁

The real money is made through using that list of people who took the freebie and turning them into loyal customers. In the follow-up series you move away from just selling perfume, and you start to sell an experience and lifestyle.

Think back to how the lead was generated, they were shopping in a department store, so although they took the free fragrance sample that company knows where they like to shop, and should be able to team up with other partners to create special deals and offers that will interest all shoppers.

For example the cross over between fragrance and clothes is easy to imagine, likewise into handbags and other luxury consumer goods. By offering a wider funnel of related goods you’re able to sell more at higher prices and have customers waiting for your messages to see what the newest “must have” product is going to be.

Isn’t this wider funnel approach better than the narrow approach used by so many daft affiliate marketers who all following the same herd in the race to the bottom?

So if you want to learn a better more enjoyable and profitable approach where you learn how to turn your IM niche leads into customers who buy across the whole internet then you should be listening to what Omar is teaching inside The Funnel Boss.

Thanks for taking the time to read this.

Andrew

About the author: Andrew is a scientist who happens to know a lot about the technical aspects of blogging and listbuilding. If you have an issue with wordpress or your autoresponder and setting up squeezepages please get in touch via email / twitter or hire him on fiverr.

3 comments… add one

  • John Brewer July 25, 2016, 3:13 am

    Andrew, I like the way you compared the offline business concept to the online one.
    Although that can’t be done all the time, it’s important that we consider the aspects that we can compare.
    People forget sometimes that online business is still “a business.”

  • Andrew Stark July 25, 2016, 6:30 pm

    Hi John,

    Really appreciate the comment, and if you try to “nickel and dime it” then don’t complain when the people who invest serious money and take action get the results you want.

    Thanks

    Andrew

  • Mathew A September 22, 2016, 6:20 pm

    Hi Andrew,

    Good to land on your blog and I’m glad to read your nice post. You have well-explained the things to convert the readers into sales/leads.

    Contributing the freebie and collecting the list to market & sell our product/service is really a good idea and you have shown a nice example.

    We need to target the people with our killer content and when they reached our site, we would be able to convince them to become our loyal readers by subscribing to our email list.

    Then it would easy for us to reach them to send the deals and updates. BTW, I have been in the internet marketing field since 2010 and I’m familiar with the facts that you have written in this post.

    I hope that it would help the newbie to proceed in the right path in making money with a website.

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