It’s highly likely that in today’s connected world that doing something like giving blood is something that you will share on twitter or facebook. This kind of word of mouth recommendation and social proof is what reminds other people to register for donations, and it also has a positive impact for the poster – after all when you give blood the chances are that you will have saved someone’s life!
So How Can My Marketing Become Amazing?
The driver for people sharing the fact they gave blood is to improve their self esteem, and say look at me I’ve done a good thing. So if you were able to provide content that changes the way people think, and give them a little golden nugget that will make them a better person / improve the profits in their business that’s something they will be proud to share – and that sort of amazing content is the basis for all good viral marketing campaign.
You want to become a Maven for your niche, where you’re the person who people look to for how to apply new ideas to the marketplace. You don’t need to be the person coming up with the ground breaking ideas, in fact you normally make more money by telling other people how to apply the idea than coming up with it yourself.
Just to prove how powerful this concept is, here’s a list of people going back several years that have been responsible for helping me achieve success. Some of the list have moved into different areas over the years, but I will always have respect for these people thanks to that “golden nugget” spark they gave my marketing career.
Ewen Chia – Putting banner adverts on your download page for related products. This simple idea has made me thousands of dollars in sales, and I know for sure that he was just applying the direct marketing technique of cross selling.
Mike Filsaime – The butterfly marketing concept.
He’s the reason why almost every marketer will try to sell you a “One Time Offer” when you join a list – note many of the people doing this now still have no idea how to do it correctly.
He’s also the guy who taught me all about ftp, html, and installing membership scripts / aweber forms via his camtasia screen recordings.
Gary Ambrose – Quality List Theory.
Have you noticed where the idea to call my site “Build A Quality List” came from? The idea that selling low priced information products and creating a relationship is so obvious now, but it was Gary who introduced the concept to me.
In fact, you don’t even need to be the product creator to get in on this act. You can use Resale Rights to become the expert, just like the Maven example above. Connecting people with proven ideas in an appropriate and actionable fashion is one of the most fundamental principals of any business.
Jon Olson – Personal Responsability / The art of owning a business.
When I first started out I was really bad for posting affiliate links all over the internet, and was sure that I would get rich by building downlines and being a part of many dubious “network marketing” sites where there was little or no product behind the matrix.
It was listening to Jon that helped me realise that I should network with like minded people and concentrate on learning marketing rather than slot machine marketing and believing every salespage and snake oil salesmen I found.
Who Do You Find Amazing?
Please use the comments to share your thoughts and give a shout out to the one person who has had the biggest impact on your marketing success so far.