The key to online success is the same as offline success.
Learn from people who are already achieving the results that you want.
So I’m now reading chapters of Jim Cockrum’s book on FREE ADVERTISING as Jim was the reason I first realised that you could sell information online for massive profits I thought getting his book from Amazon would be a good investment.
Here’s what I’ve learned from the first part of the book, hopefully more golden nuggets will form blog posts in the future.
As a seller of information online I need to keep on top of my online repuation, the last thing you want is for bad things to appear in the search engines when someone badmouths you on a public forum and all the link juice takes that to the top of the search rankings. Now thankfully I have already taken Jim’s advice on board, so I already deal swiftly with refunds and try to promote only people I trust, but I did learn a neat little way to automatically make sure that I don’t miss anything.
Set up a google alert for “your name” & any related company names that you actively involved with
Everyday I get an email with all the lastest posts, fortunately most of the mentions are not for me, but it’s great to receive an email that tells me my lastest blog post has been ranked into the search engines.
Now this brings me onto the 2nd part of the title in this post – How to become an expert.
You see over and above your name you can set up alerts for anything that you want, and if you do this you can instantly find out about the lastest news for the niche that you want to become an expert in. For example I have chosen to get daily updates on “safelists” and it means that I have a constant source of new information and blog posts where I can share my knowledge on the subject and generate backlinks to my site.
Although this takes some time and effort the effect of doing this will mean that in the eyes of the reader searching for information on safelists will stand a much higher chance of finding their way to my site thanks to this hard work.
Don’t you think it’s about time you put google alerts into part of your business?