Hope you all had a great Christmas, and that the family you married into doesn’t have too many weirdo’s.
Now let’s get back on today’s topic, the $100 E-mail. You see throughout the year the return on my E-mail marketing has been falling, and sometimes I was doing well to get 100 opens far less $100 in earnings!
If you read this post through I’ll explain the reasons why I think that I’ve turned the corner and am back to results that I’m happy with. The first reason is that I’ve stopped safe-swapping. Yes, it was great to look at my stats and see that other people were generating hundreds of new leads for me, but the problem was that none of the leads were buying anything in the my marketing funnel, and I was taking the piss out of my exisiting list by sending them to sites where the quality of the freebie / list ower was questionable.
I’m not tagging every member of safe-swap with this brush, but for after 3 months I was making less than before I started using it, and basically it had to go.
So now I’m back to my regular source of safelist traffic and forum / blog commenting the numbers of new leads are much less, but due to the higher quality of visitor the marketing funnel has starting sending more KaChing’s again.
Clickthrough rates have soared, and the level of money generated from my broadcasts is also increasing.
Now I’ve also been listening to what the market is saying, and that is that the 2010 has been the year of clickbank copycat marketing where you create a slick blind salespage exposing a money making glitch, and for $37 you too can make a few thousand dollars in less than a week with no work on your part. I hope this is thankfully coming to an end, and that 2011 is going to be the year of the ethical marketer.
The products I’m going to focus on promoting in 2011 are going to be from people who I’ve met personally, WSO’s with social proof, or something that I’ve bought and actually make a positive return on my investment.
Speaking of WSO it was the excellent digilistbuilder plugin WSO that made $135 worth of sales both times I mailed out for. If you want to know how you can profit from other users of the Warrior Forum buy this special offer from AJ Silvers.
Promoting an offer like this is very different to a clickbank launch. For a start I wasn’t given all the “copy & paste” lauch e-mails to use – I had to actually think about what to write! Which meant that I wasn’t competing against every other lazy affiliate marketer trying to make a fast buck!
If you’re the only person promoting an offer, and you’ve written a good subject line then you will stand out from the crowd who are pushing the newest shiny thing.
The other great thing about promoting a WSO like this is the social proof aspect. Unlike a traditional salespage the buyers of the product can come back and leave instant reviews of the product. Trust me if a WSO doesn’t deliver then people won’t muck about when it comes to leaving feedback.
Lastly customer service is also important, so I knew from buying the plug-in and getting an instant reply to my question that should anything not go properly that you would also be getting good customer support. If I send you a product and the customer support is non-existant then I’m associated with the bad customer support, and I end up being the bad guy by association.
So in summary what I’m saying is that by going back to basics and getting real people who want to learn some real marketing on my list rather than opportunity seekers I’m making more money from less people.
Enjoy the rest of your holidays, hopefully I’m going back to Pitlochry for New Year, so you might not hear from me again until 2011
If that is the case, happy hogmany, don’t have too much booze
Andrew
