I know it’s a strange subject line, but now that I’ve got a shiny new android phone (the brilliant HTC Desire) I’m able to put applications & games onto. This was the main reason for upgrading, from an 18 month Nokia, and I was delighted to find that AngryBirds was the top free game.
Based on limited experience with my first generation ipod touch (no longer compatable with apps) I was expecting that AngryBirds would a paid app, and that I’d have to pay to unlock some of the levels.
It turns out that on Android it is totally free, and the developers are using a different method to monetize the game, which is where Internet Marketing comes into play. Recently I read Joel Comm’s KaChing book, and one of the main ways to monetize anything is to sell advertising space, and this is exactly what happens in AngryBirds.
When you play the game banners appear in the top corner of the game – supplied by google & admobile. Every 30 seconds or so the banners change, and being honest as an end user I would rather have paid my money to get it free from adverts – a quick google search means that I’m now playing the game in aircraft mode as this is the only way to turn off the bloody adverts!
So if anyone from Angrybirds is doing brand awareness and finds this post about AngryBirds, and you should do based on the number of times I’ve mention it, then you should look at offering a paid version in the android marketplace whereby I give you money to turn off the adverts, and the poor people can suffer the adverts.
It’s like the sky plus or BT Vision model, I’d rather pay more so that I can record TV and fast forward the adverts.
Now moving onto the actual content of these banners, a few people obviously have no idea about what type of traffic they’re buying, here’s a few of the badly targeted adverts
- living in Macclesfield I don’t have much need for a Doctor in NY
- Using the “I’m A Celebrity” logo & “Win A Ipad” just shouts SCAM
- General crappy competitions for “hot products”
The best and most targeted advert is “How To Improve Your Android Battery Life” as playing Angry Birds really does drain the battery, but guess what I haven’t clicked on it yet as I’m too tight to buy whatever is being sold – I know that’s weird, but it’s just the way I think.
So in conclusion I found it really interesting that a large and popular game is using this method of KaChing, and it does show that mobile marketing is something that the big players are definately using. Here’s hoping that it doesn’t get abused by all the con-artists trying to sell weightloss products & the ever popular $37 get rich quick via clickbank products.
Best dash, got some more levels to complete…