What Is Your Price Point?
Hello
First up welcome to the new look blog, I finally got round to installing the wonderful socrates theme, and this leads me into the content for todays post, and I’m afraid it’s a bit of a rant…
Socrates is a snip at $77 compared to getting a designer in and trying to get a layout perfect for affiliate marketing, yet when I told you about it the conversion to sales was terrible.
And this wasn’t the only recommendation in the $47 to $197 price range that has bombed for me.
Gary Ambrose MemberSpring – For $197 it was a complete business in a box, all you had to do was send traffic. Gary was even throwing in his quality list series which I had to fork out on the dud that was Keith Wellman’s Million Dollar March to get this underground list building course.
Lee McIntyre LazyListBuilding – If you want to build a list then Lee’s $97 course will overdeliver and give you a simple and actionable blueprint. I’ve been to his offline events and the way that Lee’s built his business is phenominal and I’m jealous that he’s had the balls to take massive action and achieve so much whilst still being very level headed.
Simon Hodgkinson Underground Traffic – The best series of traffic videos I have ever watched. I’m currently driving traffic to my squeezepages via Adwords for ~ 1 p a click vs being too scared to touch it before hand. The article marketing videos tell you how to write unique articles within minutes, and shows you a grey hat tactic to get people publishing the article and lots of links back to your site. Another 6 hours of video still to watch with more tactics that can only help me get more traffic.
Overall I must emailed out for these a dozen times and each time the unsubscribe rate is going up and the sales didn’t come in… So what is it about these products you didn’t like? Was it just the price?
The reason for this chain of thought is that the 2 recent emails for Andrew Fox’s Nuclear Affiliate converted very well and it actually resulted in more commission that all 4 of the great products above combined, so I know that some of you able and willing to spend money – but obviously < $47!
So to help me decide what to promote please tell me what you’re price limit is and I’ll make sure that I don’t send you offers for products above that bracket – for example it would be quite easy for me to have send you at least half a dozen emails about Ryan Deiss and his launch – expect a full inbox tomorrow from everyone desparate for your cash.
Look forward to reading your comments.
Andrew
First, great theme. Good to experience the Socrates theme. Don’t know about any one else but I can’t afford anything right now (electric and gas bills killing me). Also, I just went through my emails and started cleaning house. Get 300-400 a day, all wanting to sell me something. So maybe others are having similar experiences.
I am with you Kathy! Seems like all i get is garbage! I am sooooo tired of being ripped off. I must get 2-300 emails daily asking me to join this or that. Everybody wants the $ I don’t have any more! All i want to do is make 2-300 a week on line and i have spent thousands looking for that one real “thing”. Well I am out of $ now and no one wants to talk to me any more! Unless there is something out there i can do for under $10.00 I am done! I am disabled and have 3 kids and all you guys want is more of the money I don’t have! I thought there were some compasionate folks left in the world but it seems they are all in the same shape I am in! Sorry for sounding so negative. If you want to hear more please let me know!
I think money is tight for a lot of people right now, and that’s going to factor in. I sell digital products, mostly directly, only a little affiliate marketing, and my sales have gone down to one third of what they were 3 or 4 months ago. I might buy something once in a while, but only if it really grabs me, and even then, I have to consider the price. Right now, a $200 product, or even a $100 one, is just out of reach for me, where as a year ago, I was able to do that from time to time. A software that automates something crucial, like getting traffic, or doing backlinking, for instance, would probably be more of a priority than another “system”.
Andrew-
I think what happens to get people excited and popping on an offer is hit or miss. I don’t know if it is a certain pricepoint, or just the amount of bonuses involved. Sometimes, it is just what people need at the moment…not anything to do with a price.
I would say, I would market only one type of a product at a time. Keep it to 1 list building, 1 affiliate training, 1 traffic…don’t double up/ That is just my thoughts. As for price – it has to be under $500 for most people to even think about it right now. I would say a 67 and lower is a good point currently. Just my 2 affiliated cents…..
Jerry
I bought Underground Traffic and I am glad I did.
It is one of the best courses to get for the money.
I used to buy a whole lot of stuff just to plug up my hard-drive I guess.
Now a days I’m holding back a bit, only buy what I can use right now. When I look at my e-mail I could get hold of something else everyday. From the “Gurus” and their resellers. If I had a bottom-less pocket I would buy more.
I have already bought things up to $300, anything I buy now must be under 100 dollars.
Hi folks
Thanks for the comments so far, GREAT STUFF.
I’m actually moving back towards where I was a couple of years ago, so expect more mails for free to join sites, focussing on listbuilding and adswaps for the next month or so, and any promo’s will be for reasonable priced products.
Thanks
Andrew
HI,
I am part of the generation that was introduced to e-books for $10. For that price you got a book, 100 pages of real INFORMATION.
Today, the emphasis seems to be “get the money” and forget the information. $47 dollar “books”? that probably took a short time to create, and if offered at a fair price would sell twice as many copies, so the author would still make their money.
$97 video courses? when most of what I have seen is nothing more than an opportunity for the creator to brag about how well they have done and they do not know how to teach or present their material to newbies
I am not saying that the products you mentioned are not real value for the money. They may be, but I am not going to gamble on the fact that they are.
I recently purchased a package website from a guru, and got ripped off big time.
I do not have the money to waste on these “maybe so” offers.
There is too much junk being paraded as “the real thing”, and I am “once bitten, twice shy.”
Ken
I disabled and so am limited in the work I can do and so have over the years tried to find a profitable system that works online. I have tried various internet marketing with dismal results. I would work very hard at something and get a few people in my downline only to find that they expected me to do all the work for them and when they did not profit they would cancel and I would be left high and dry. So I have moved over to gambling or at least sprots trading because you do not have to rely on people to get anywhere. I regret to say that I would not buy anything remotely conected to marketing as I have been disapointed too many times. So from my point of view price does not come into it. I have been told that £27 £47 £67 is a good price why “7″ I have no idea, but I suppose there must me some logic behind it somewhere.
Sorry not much help – Good luck
Alun