Which Part Of Your Business Do You Hate?
The basic principle of online business is as follows:
Traffic + Offer = Sales
Like most people my favourite part is the Sales, but even those with no mathematical qualification will realise that if you don’t work on Traffic & Offers then you don’t make any sales.
By the same principal if you spend all your time creating offers then it would the same as setting up a bespoke suit for rich City Traders in the Outer Hebrides rather than Saville Row in London – for those from outside the UK look up Google Maps!
Now I’m guilty of buying products that help me understand the whole offer process. I know that you give away free content, include upsells & downsells via the butterfly marketing script, and that you put loads of cross sells on the download page, and put a dozen messages into your autoresponder. Heck I’m even planning on a micro-continuity site where I do free plus shipping with 2 weeks free coaching followed by 12 weeks @ $47 per month.
So I think that you can see that the part of business I hate is traffic generation. Now I do have some systems in place, eg adswaps and safelist mailings, but with so many tactics available I just don’t have the time / get bored, and end up doing a half arsed job to actually get the results I want.
Over the next few weeks this is about to change, I’ve realised that the way to make a business grow is to hire people to do the bits that you hate. The more I study the marketers I want to emulate, the more I realise that they also hate traffic generation, and they outsource it people all over the world who in this current ecomonic climate are more than willing to do it.
At the moment I’m waiting for my Automated Traffic Blast to arrive, Lee’s video was exactly what I was looking for – it may be worth hiding your credit card before watching!
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Thanks for reading
Andrew
I don’t really hate any part of business (maybe because I’m still learning a lot every day) but there are a lot of frustrations and challenges that we need to deal with daily.
My biggest problem is not being saturated with information, but with ideas that could lead me into different rabbit holes. Not that rabbit holes are bad, but they can be distracting when I’m trying to build my own warren.
I’m in the process right now of developing systems that can be easily outsourced so that I can grow steadily, way beyond my own capabilities.
That way, I can explore more of the great ideas that are on the backburner, while still burning those that aren’t worth exploring.
There is nothing that I hate about the business. It just seems that there is so much new information coming , that I find it hard to concentrate on what I should rally be doing.
I don’t really hate anything – that’s too strong a word. But there is a lot I dislike and subconsciously
avoiding. Here are some examples:
1. Hype and overstating, self, product or the program unjustly glorified.
2. Shameless prospect manipulation, all methods that make the prospect believe that they need something they actually have no use for. This includes OTAs, pre-launches, time offers (“price will go up!”) and many other usual methods.
3. Adding countless bonuses no sane person will be able to use.
Probably that’s why I’m not a millionaire.
It’s nice is you afford to hire someone to do what you dislike but for those trying to make a profit it is usually not in their budget. One also has to be wary of all the hype on the web.
Hi folks
Great comments so far.
Charles have you ever read Rich Dad Poor Dad? It will change the way you look at things.
A recent email from Gary Ambrose about his seminar mentions it as well. If you think you can’t afford it then you never will vs How can I afford that where you think of a way to pay for it because it will become an asset.
Hope this all makes sense
Andrew