The basic principle of online business is as follows:
Traffic + Offer = Sales
Like most people my favourite part is the Sales, but even those with no mathematical qualification will realise that if you don’t work on Traffic & Offers then you don’t make any sales.
By the same principal if you spend all your time creating offers then it would the same as setting up a bespoke suit for rich City Traders in the Outer Hebrides rather than Saville Row in London – for those from outside the UK look up Google Maps!
Now I’m guilty of buying products that help me understand the whole offer process. I know that you give away free content, include upsells & downsells via the butterfly marketing script, and that you put loads of cross sells on the download page, and put a dozen messages into your autoresponder. Heck I’m even planning on a micro-continuity site where I do free plus shipping with 2 weeks free coaching followed by 12 weeks @ $47 per month.
So I think that you can see that the part of business I hate is traffic generation. Now I do have some systems in place, eg adswaps and safelist mailings, but with so many tactics available I just don’t have the time / get bored, and end up doing a half arsed job to actually get the results I want.
Over the next few weeks this is about to change, I’ve realised that the way to make a business grow is to hire people to do the bits that you hate. The more I study the marketers I want to emulate, the more I realise that they also hate traffic generation, and they outsource it people all over the world who in this current ecomonic climate are more than willing to do it.
At the moment I’m waiting for my Automated Traffic Blast to arrive, Lee’s video was exactly what I was looking for – it may be worth hiding your credit card before watching!
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