I’ve attended a couple seminars in my day. At one of these
seminars, a speaker on stage held a small cup. Then, he
poured a ton of pennies over the cup. Most of the pennies
ended up scattered everywhere on the floor. Only a small
handful of pennies ended up in the cup.
He poured the pennies again, but this time, he put a funnel
over the cup. Many of the pennies still missed, but he
filled that cup with pennies.
The analogy is: if you capture as many leads as possible,
you’ll make more sales and more money.
When people come to your web site – whether it’s a sales
letter or content site – you want to convert them to
something. If it’s a sales letter, you want to convert
them into a buyer by paying you. If it’s a content site,
you want them to register or add their own content to keep
your site fresh… maybe click on an ad.
By adding a lead capture system to your site, you’re
placing that “funnel” over your cup and getting more
That visitor might not yet be in the buying mood when you
present your offer. Maybe he has lots of browser tabs open
and he’s “researching” who he should buy from. Maybe he
only has a limited amount of time and closes his browser
before he’s done reading your sales letter.
Whatever the reason is, you can easily miss a sale. But by
collecting a name and e-mail address on your site, you can
get people on a list and follow up with them day after day.
There are many autoresponder services that will handle this
for you. In addition, you can write follow-up e-mails that
will automatically send them MORE e-mail after a certain
amount of time.
You can send a welcome e-mail when they first sign up…
then maybe another message tomorrow, and another the next
If there are some extra benefits they might have missed out
when they read your page… you can remind them when you
send these follow-ups. Give them one of the benefits in
the message you send out on day three, and another benefit
on day five…
You could try hard selling, and hit them with a sales pitch
in every e-mail, or you could try a low-pressure
high-content follow-up series… and offer an ethical bribe
in exchange for opting in.
They want that free report, or free software, so they give
you their first name and e-mail address. You send the free
report via e-mail and then you can start sending them more
content, or more sales pitches, over time… so even if
they didn’t buy RIGHT NOW, they’ll buy eventually.
Is this legal? Of course… most autoresponder services
will save the first name, e-mail address, IP address, URL,
time and date of every subscriber… so you are protected.
You have proof that someone asked for this information.
You ALSO have a one-click unsubscribe function at the
bottom of every e-mail, so if someone wants to stop getting
messages from you, they click on ONE link and are gone
An awesome service that handles all of this is Aweber, here
is their link: http://www.aweber.com
They handle everything for you… the opt-ins,
unsubscriptions… you just sign up, create a list, and
they give you some cut-and-paste code that you can paste on
your site… and instantly add a form.
Then you write the follow-ups you want to send, and when
people signup, they automatically get these messages.
You can place this signup form on a pop-up, like one you
create using http://www.andrewstark.com/recommends/ActionPop-Up … so you
can place this on ANY kind of site – an article site, made
for AdSense site, blog, sales letter… anywhere! (We’ll
discuss this in more detail later.)
That’s the long and short of how to triple your sales in
just 600 seconds. Get an autoresponder if you don’t
already have one, and place the signup form on your site,
to get people to signup to an autoresponder series, which
will funnel them back to your order button even if they
didn’t buy right away.
We’ll talk again soon…