As most of you probably know I’m a big fan of Mike Filesaime and the whole butterfly concept.

I was watching this short video of Mike speaking about copywriting at Rich Schefren’s  recent disneyland extravaganza.  Now to show you how important this is I want you to go take a look at this page.

Scroll to the bottom and you can see clearly that based on testing the offer Keith has found a price plan that made his conversion go through the roof. So basically if you ever plan on releasing a product that costs more the standard $47 you can see that “testing the offer” should be your #1 priority.

Andrew Stark
http://www.7DollarExpert.com