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How Do You Turn Traffic Into Cash?

This post relates to why I think that FunnelBoss by Omar Martin is a worthy product to invest in.

You see not all pages are created equally on the internet, and some no matter how much time, effort, and money that people spend on promotion are always going to result in heartache and failure. This is normally down to a lack of conversion and ability to convert the visitor into a loyal customer.

Sure some pages convert and generate leads and sales, but most of these are sites are short term launch cash cows that lead to a boom and bust strategy. What’s more is that you can get in the downward race to the bottom where you feel that you’ve always got to be promoting “silver bullets” and that tends to lead to burnout of you and your list.

If you want to create a long term sustainable online business then you need to create a simple and highly profitable marketing funnel. That means that you (and your affiliates) drive traffic to a low priced offer and then you present a series of higher priced offers to find the real loyal customers who will spend thousands of dollars with you on seminars and coaching products.

It’s essentially the same model that huge multi-national companies use all the time. You go to your favourite  department store and as you walk in they have staff giving out samples of perfume and aftershave. Most of the people just walk on by as they’re looking for the electrical items or clothes section, but some will stop and take that free sample.

Like squeezepages on the internet the store / fragrance company will ask you to give them your contact details in return for the free sample. The salesperson handing out the samples may also be armed with voucher codes that allow the customer to buy today at a discounted rate. Essentially this is the “One Time Offer” where you’re recouping the cost of the freebie through increased sales on the day.

Now whilst it’s nice to make that profit on the day you can start to see how it’s not a long term model as the moment you stop giving away samples you see a sharp decline in sales and revenue 🙁

The real money is made through using that list of people who took the freebie and turning them into loyal customers. In the follow-up series you move away from just selling perfume, and you start to sell an experience and lifestyle.

Think back to how the lead was generated, they were shopping in a department store, so although they took the free fragrance sample that company knows where they like to shop, and should be able to team up with other partners to create special deals and offers that will interest all shoppers.

For example the cross over between fragrance and clothes is easy to imagine, likewise into handbags and other luxury consumer goods. By offering a wider funnel of related goods you’re able to sell more at higher prices and have customers waiting for your messages to see what the newest “must have” product is going to be.

Isn’t this wider funnel approach better than the narrow approach used by so many daft affiliate marketers who all following the same herd in the race to the bottom?

So if you want to learn a better more enjoyable and profitable approach where you learn how to turn your IM niche leads into customers who buy across the whole internet then you should be listening to what Omar is teaching inside The Funnel Boss.

Thanks for taking the time to read this.



The Lost Art Of Story Telling And Edutainment

When it comes to buying stuff through email marketing I’ve found a common theme in the people who I let send me messages compared to those who I grow annoyed with and hit the unsubscribe button.

It’s not to do with the offer or the volume of messages, it’s about how much personality they inject into their messages, and how I’ve connected with them via their ability to tell stories. What I mean here is that some people will just drop in a few personal stories and relate it back to the product or service they’re selling.

That’s where the Edutainment comes in, which a term I heard Micheal Cheney talk about when he was using periscope. If you have enough passion to engage with your market place to provide entertainment at the same time as you educate them it’s a win win situation.

I know from sitting through many a presentation that the smartest people are not always the most entertaining. So once you decide what you want to learn you have to find a teacher who’s able to keep you awake and inspire you to soak up the information like a sponge and then apply it to your own situation.

Most of these people I know who are crushing it with email are customers of Ben Settle who advocates daily messages, and if you were to join his list you will learn a lot about how the real superstars do things vs those who listen to flakebook noise and the whiner forum where the wannabies spend too much time complaining about their lack of results.

Where possible if I’m buying an information product I want to know that commission being generated goes to a good home. I can’t remember who the quote originates from but I agree whole heatedly that  you buy things from people you “Know Like And Trust”. It could be Jeffery Gitomer, but the internet suggests it was Bob Burg, both of whom are have written awesome books and have done very in life through their ability to tell a good story.

So How Do You Create Value Via E-mail Marketing?

When you’ve decided to start building a list, the first thing you need to do is get yourself on camera and record a welcome message to new subscribers. Personally I do this on the confirm page where I explain how the download process works, and give a few details about myself.

Within 5 minutes of joining my list you will have worked out that I have an accent (Scottish despite living in England since 2002) and that I’m not afraid to recommend products and services that I use in my pursuit of internet marketing glory.

Assuming people get past that stage they get a follow-up series that explains the type of values I have, and why I think that you should invest in yourself through having a blog, building your list, and promoting stuff that is affordable and if acted upon will result in a positive return on that investment.

Then during the follow-up I will also drop in a few links to my social media profiles, so on twitter you will be able to see that I’m a scientist (process chemistry in pharmaceuticals) in my day job, I have a wife and 2.5 daughter’s to look after.

You will also find out that I’m a level 2 seller on Fiverr, and if you’re stuck with the technical side of list building I’m a great person to hire and help move you forward with your project. It really annoys me how many people claim to be experts yet can’t even set up a basic funnel correctly.

Ultimately the key thing is to be yourself and avoid the pitfalls of listening to people who just want your money and don’t care that it’s snake oil they’re selling.

Look forward to reading your comments about who you think is good at story telling and Edutainment.



Be Bold, Be Different, Be Yourself

We live in exciting times, you can now hit a few buttons on your smart device and thanks to the internet you can share experiences and thoughts with people right across the globe.

Yes, we’re talking about live streaming via sites such as Periscope

But with such great power comes great responsibility, and more importantly great pressure (especially if you want to try and promote any online marketing product / service). The trouble with live streaming is that if you can’t stick to a script then you quickly run out of things to say.

If you’re going to successful then you need to use your own personality and enthusiasm, which means that you need to have a passion or connection with your audience about what the subject matter you’re going to talk about.

So if you just have some affiliate links it’s going to be difficult to get anyone excited, but if you own a blog or product then it’s easy to talk about your domain or even better have it written down on a handy piece of paper that you can put onto the screen.

But what if I don’t have any passion?

Well to me that sounds like you’ve make a classic mistake and are promoting something for the money rather than because you believe in the product. When it comes to the make money online niche you have to kiss a lot of frogs to find a prince, and many people will even marry their frog thinking one day it will magically convert to a prince and give them unlimited success and a kingdom.

When I have the time to do some surfing at traffic exchange or clicking mailers it always does amaze me how many faceless affiliates all use the same outdated pages / tactics and waste so much effort promoting all the wrong things.

So please decide to invest your time in promoting something that you’re passionate about.

Once you try live streaming and make connections with like minded people, and that’s when you build up friendships, trust, and that’s when you suddenly find good things just happen.


p.s. Feel free to drop a link to your social media profile in the comments.


How To Make Money This Weekend #FACupFinal

In the UK it’s FA Cup Weekend, and that means a huge audience will be watching the football live on Saturday via the BBC. It also means that a lot of people will be tempted into gambling, and so bookmakers are all offering deals to get your custom.

Here’s a typical offer that you will be able to take advantage to make some extra cash, if you want to know the exact bookmaker’s then you get all this information via Profit Accumulator where creating your free account will show you how to make £45.

Online Betting

To qualify for the free bet we have some terms and conditions we need to meet, and that means we have to place £20 at the bookmaker of odd > 1.5, so looking at current odds I can place my bet on Man Utd to win at 1.75.

That means if Man Utd were to win I would get £35 back for my £20 stake.

But what happen’s if it’s a draw or Crystal Palace win?

To cover this possibility we need to act as a bookmaker by using an exchange such as Smarkets or Betfair. If we lay our bet here against Man Utd it means that we can recoup as much as possible of our £20 that we would lose if they fail to win.

By using a simple online calculator provided by Profit Accumulator we can work out how the liability at the exchange.

Profit Accumulator

This means that whatever happens we will have lose 73 pence, but it qualifies us for the £10 free bet during the actual match.

So assuming that we will have access to the internet during the final we can then take half-time to assess what is happening and generate our profit.

Now we’re looking to find a bet where the odds are ~ 5.0 as this will give us a good profit without having to go crazy with our lay stake on the exchanges. Let’s assume that the game is 0-0 at half time, so the odds will be quite similar to the start, so a Crystal Palace win will still have the odds we’re looking for.

Free Profit Accumulator

At the end of the match we will now have generated a profit of £6.85, which on it’s own is not that exciting. Where it does get exciting is that you have many different bookmakers who will be offering similar deals.

What’s more is that you are able to do these type of offers on many high profile events, and you can also use Profit Accumulator to find bookmakers who will also give you various incentives to join and place bets on their sites, with up to £200 on offer this can be very lucrative.

So in summary you need to be based in the UK and have ~ £65 to cover the initial £20 stake and liability at the exchanges.

Should you have any further questions please let me know as I’ve been doing these for the last month or so and am closing in on £1,000 profits through match betting.


Five Great Places To Buy Advertising This Spring

For the last 2 weeks I’ve not really done much clicking on Traffic Exchanges or Mailers as I’ve become slightly addicted to Match Betting. I’ve managed to do most of the initial offers, so now I’m limited to promotions around big sporting events.

Now Match Betting is only open to those based in the UK, and given I’ve made £350 profit already I’m going to start investing in advertising properly and start buying credit deals / upgrades to get more traffic and leads into my funnels.

Here’s a list of sites where I would make sure you join, and assuming that you have a marketing funnel in place I would look at buying some advertising.

#1 State-Of-The-Art-Mailer 

Email Marketing Evolved!

You always have enough messages to reach the 3,000 every 5 days, and you most e-mails I send result in new subscribers.

#2 Cool Cat Hits

A regular site for ClickTrackProfit promotions, so it has been steadily growing with a good return on the credit purchase I made during the recent badge hunt.

#3 EmailXProfits

Been a strong performer since launch, and I just picked up 5000 credits for $3.95 via a login offer so that I will be able to get 5 messages out and save at least an hour’s worth of time clicking (win win).

#4 Thumbvu

free manual traffic exchange

Top performer of my Kore4 upgrade and I try to spend my credits on the daily spotlight as that I get better branding by being seen the most.

#5 List Surfing

List Surfing - Social Advertising Network

No list of places to buy advertising would be complete without a Darren Olander site, and this hybrid site has been converting well based on occasional surfing to keep active, and on clicking the mails I’ve made several good contacts through social media.

The Purple Cow Approach

In order to make it worth while buying advertising you need to be promoting your own landing page, have set up tracking, and be promoting a proven product or service which will result in some sort of action that will be profitable for you.

You need to tell people who you are, and why they should listen to you rather than all of the other people across the internet who have the same affiliate links.

Hope this helps you get better results this spring.


p.s. Apologies to those of you lucky enough to be in the southern hemisphere, enjoy the cooler weather that comes with Autumn.