So it’s now been almost 24 hours since Traffic Secrets 2.0 went live, and last night I couldn’t sleep for trying to decide it I would purchase.
You see I had in my mind that John would be selling this product at the high end price of $997 and that would stop me from purchasing. But by pricing it at $397 it’s almost the irresitable offer, especially as he’s including the original Traffic Secret course, and all future updates.
Now if I do decide to purchase (the cash is already burning a virtual hole in my paypal account) I need to decide who’s affiliate link to buy through. Normally I would purchase higher value items through Gary Ambrose’s link, but as I have almost all of his material it might be worth looking at other offerings.
My blogging mentor Yaro Starakhas a pretty cool bonus that would certainly help me get more recognition and help me brand myself as a listbuilder. I’ve also seen other offers of PLR products to create a minisite so that all this new traffic can be monetised.
All in all it’s driving me mad, hence my need to swear about the great man. If only John had hyped the salesletter up and priced it at $997 life would be so much easier…
So basically I want to know if anyone else had the same sleepless night, and what bonuses are available?
Andrew
p.s. If you’ve already purchased can you let me know what’s on the inside, and I look forward to reading your comments.
Each month John takes a proven clickbank product, and turns it into a business in a box for you. By this I mean you just upload his content, and all you have to do to profit is drive traffic to it.
So each month I get a professional video squeeze page, confirm page, and a salespage written by a copywriter who charges upwards of four figures, and must have sold millions of dollars worth of products on the internet. The aweber account has 10 pre-written follow-up emails, and given I only need 2 sales per month to be in profit, I’m even able to afford to spend some cash on adwords to generate traffic.
I hope this helps you understand how simple build a list can be, and all you really need is 3 pages - an opt-in page, a confirm page, and a thank-you / salespage.
Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don’t require a lot of time, energy, or
money to set up, and once you’ve got one up and
running, you can sit back and just collect money from
all the sales you’re making.
At least… that’s how it’s supposed to be, right?
The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?
The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…
*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
*************************************************
Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.
If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.
The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.
He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.
Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.
Now let’s move onto…
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.
Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.
By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.
VIDEO 2 - THE BASICS
This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.
You’ll learn:
* What mini-sites are, and what makes them different
from regular content sites.
* Which businesses they work well for… and which ones
they don’t.
* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.
* And the different tools you need to get started.
This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.
VIDEO 3 - SQUEEZE PAGES
This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?
The answer is ’squeeze pages’. This video will teach
you:
* Why using a squeeze page is far superior to other
opt-in methods.
* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.
* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).
* The most important to include in your opt-in process
that will make sure that people actually receive your
email.
After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.
VIDEO 4 - MINI SITE COPYWRITING - PART
ONE
Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.
Specifically, you’ll learn:
* Why you need to learn copywriting, even if you “hate
to write”
* What a compelling offer looks like, and how to tell
the difference.
* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.
* A simple trick you can use in your opening to make
your reader want to learn more.
There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…
VIDEO 5 - MINI SITE COPYWRITING - PART
TWO
This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:
* How to create captivating body copy that draws your
reader into the sales letter.
* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product
* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.
* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.
* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.
This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.
VIDEO 6 - HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT
Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.
This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.
VIDEO 7 - HOW TO “GROW” YOUR SALE
This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.
Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ’size’ of
your orders. You’ll learn:
* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!
* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.
* 5 simple techniques to increase your profit by up to
100%.
If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES
FORCE
If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.
If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:
* What an affiliate program is, and how to set one up
very quickly.
* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).
* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:
- Why people do judge a book by its cover… and how to
capitalize on that for your mini-site
- The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.
- The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)
- Two list building mistakes that’ll cripple your
long-term profits.
VIDEO 10 - SECRETS OF CREATING A
PRODUCT FUNNEL
This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.
After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!
This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.
VIDEO 11 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.
Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.
And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.
VIDEO 12 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.
Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:
* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.
* 3 ways to get targeted traffic without spending a
dime.
* 2 ways to leverage the experience and contacts of
other people to explode your traffic.
* 3 traffic strategies to avoid like the plague!
By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.
Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:
Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?
If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.
Here’s a breakdown of each video:
*************************************************
VIDEO 13 - DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************
This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.
You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.
Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.
*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************
In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.
Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.
You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.
I have a hunch that you’ll find yourself referring to
this video over and over again.
*************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************
When you think about all the ’stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.
Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!
*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************
In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.
Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.
In this video, you’ll learn:
- How changing one sentence on your mini site could
double your profits easily.
- How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).
- The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).
- How to turn your actual product into a money making
machine!
Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.
Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!
So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:
For once it’s a brilliant sunny day, and thanks to the wonders of wireless internet I’m sat in my garden with a cold beer writing this post.
Last night I was given a great free product from Matthew Glandfield. I downloaded the interview onto my ipod, and I listened to the interview with Simon Leung this morning at the Gym. I wanted to know more about how he build a list using google adwords.
This interview is fairly old, but I got some great little nuggets about what I need to do if I want to create a google friendly squeeze page. Currently all my traffic is generated from free traffic, so can you see why I wanted to learn more about how to get the best traffic from google for the lowest price.
Basically the key is relavency, and having links back to my main site that has the terms and conditions, this shows the mighty G that I’m not a fly by night scam artist. Also if I take basic SEO and put the keywords I want to bid on into the title it increases my relavency further, and helps to get me cheaper clicks.
It sounds so simple, but one of the fundamental reasons why the google slap came about was that people were just bidding for the keywords with the highest number of searches and this meant that the person searching was being present with a load of paid links that didn’t really match their search.
If google hadn’t slapped the offenders it would lose big time - do you thick it would still be the #1 search engine if everytime you searched the paid links on the right weren’t up to the same standard as the organic results?
So now you know what I learned today I want to know what the last golden nugget you picked up was.
Also if you aren’t already doing so you need to get some of these audio interviews onto an ipod (or generic mp3 player) and start to expand your mind.
This is a concept that I picked up from a free report that was going around as part of the promotion from Tellman Knudson and Shawn Casey for listbuilding.com
Basically once you’ve made the decision to build a list, the most important thing to do is to use the broadcast button. You see the whole point of building a list is that you can drive traffic on demand to whatever website you want.
One of the best feelings in the world is to waking up in the morning to find that the affiliate promotion you mailed your list about 24 hours ago has earned you hundreds of dollars worth of commission.
Assuming you’ve got a traffic strategy in place that’s generating you fresh leads you can blast out 2 or 3 times a week and keep on making those extra affiliate sales per broadcast, over and above that generated via your normal follow-up.
Notice that I said a consistant traffic strategy, everytime you send out a broadcast you will have people using the unsubscribe link, but this is a good thing. If someone doesn’t want to hear what you’ve got to say then the chances of selling them something are zero, so it’s best to keep on selling to those like hearing from you.
If you’re like me and regulary purchase IM products you will be on a lot of other marketer’s list. When you see the same being promoted in your inbox it’s a clear indication that a hot selling product launch is in progress. This means that you should grab yourself an affiliate link, and cash in on all the hype.
Also you should be aware that it can take people up to a dozen visits to a salespage before they buy, so taking the time to write a follow-up email can really pay huge dividends.
So in conclusion the point I’ve been trying to make is that regular contact via the broadcast button is the quickest way to give your bank balance a quick boost. Take a look around this blog, do you notice that even though I’ve sent you free content today the blog has several links to affiliate products, which is building on the follow-up / repeat exposure required to clinch the sale.
The last tip is marketing 101, so make sure that you’re blog has related affiliate links to capitalise on the repeat traffic your list generates.
Happy Listbuilding
Andrew
As always please leave a comment, it’s a great way to generate links to your site.
I watched this video from Frank Kern about a month ago, and it seem’s he really is the Guru’s “Guru”.
He talks about the “Paid For Life” business model where rather than relying on creating product after product you turn them into loyal subscribers who pay you month after month for content / services.
Now let’s try to see how the recent launches of Mike Filsaime and Keith Wellmann tie in with this model, and why if we compare it to the real world it’s a great piece of marketing.
Until recently the marketing funnel went as follows:
Enter your email to get a free report, audio interview, or video tutorial at a website
You get presented with a related One Time Offer
Follow-up via email giving you a mixture of content and reviews of related products
The list owner will build a relationship with you, and when a big product launch appears they will try to sell you a home study course retailing at $997 - I’ve bought Butterfly Marketing & Million Dollar March at that price!
This method still works, but for every 1 big homestudy commission you need to put thousands in at the front end of the funnel, and trying to stand out from the crowd in this attention deficient age is growing ever harder.
By turning the funnel on it’s head and giving away the homestudy course Mike & Keith are getting the best customers onto their lists, and the “Paid for Life” model combined with Upsells for other HomeStudy packages means they will get a very healthy return on investment.
A real life example of this can be found by going down your local shopping center and paying a visit to a mobile phone shop. Look at all the newest models of phones, and you will see them advertised as “Free” but in order for this to happen you must give over your card details and sign a monthly contract. The assisstant will also try to upsell you extra minutes, texts, photo messages, and you’ll also have to reject the offer of a years worth of insurance for 50% off the monthly rate.
So the offer from Mike & Keith is a bit like a “Free iphone” campaign, it allows you access to the latest and most advanced technology without you having to fork out hundreds of dollars.
Go look at these offers and remember that unlike phone contracts you can cancel within 30 days, and all it will cost you is the shipping and handling.
p.s. As ever I’d love to hear your comments, and note that the link to Mike’s site actually belongs to Bob The Teacher, and that the salespage has evolved put more emphasis on the monthly magazine.
Seem’s like my last post hit a raw nerve, and a few people have got the wrong end of the stick, and jumped on the word “sneaky”
My rambling video below explains my situation, but if you don’t have time to watch it then read then here’s a summary. Forced Continuity done badly is sneaky, but Mike is making it perfectly clear what you’re signing up for, and has explained below how easy it is to cancel the repeat billing.
So this means that Mike is not being sneaky, and nothing is being hidden in small print.
Finally I think Tom is right, the actual product for just the shipping and handling is pretty close to “an irristable offer”.
Previously I wouldn’t have thought twice about promoting anything by Mike Filsaime.
It was his carbon copy videos that taught me html, the butterfly manuscript helped me learn the whole concept of the “One Time Offer”, and his Butterfly Marketing Script powers my ListBanditExpert website. His new product is a condensed version of the “7 Figure Workshop” that people (including me) paid $777 in July last year, so I know that what you’re getting will be top quality information.
The reason I’m not sure about promoting is because although it’s free you will have to enter your credit card details to pay for the p&p. Now recently he’s been giving away some of his other products in a similar way, but when you read the small print it says you’re also joining his paid newsletter and you will get billed $24.95 after 7 days, and every month you remain a member of the newsletter.
To me this is pretty sneaky and part of a growing trend where more and more of the big names are trying to people into forced continuity programmes. To me the idea is a bit like the porn industry where you get the instant gratification for free, and then rely on you forgetting to cancel the billing.
Also I’m sure that the site will have a whole host of upsells & downsells, and you will probably get the chance to buy the digital download of the Butterfly Marketing Script for a lot less than $1500 - brilliant if you want to launch your own site in the near future.
So please post a comment to let me know your opion on this matter.
Andrew
Edited on 5th June
The site is now live, I won’t be promoting directly, but I can confirm that Mike has been totally upfront about adding you to his monthly newsletter, so if you take up his offer but don’t want to pay the monthly fee for the newsletter then make a note of the number on the order page so you just pay the S&H.
Thanks for all the comments, and in future please give Mike the respect that he deserves, it was a bit unfair of me to make comments on something that I hadn’t personally seen.
I’ve had all weekend to look over my latest purchase, and it’s another top product from Eric, watch the video for 3 minutes of rambling, and the full story.
So if you want to follow a complete set of videos that will get you started building a list and earning clickbank sales this really should be a “no-brainer”.
As so many of you liked the baby pic I’ve decided to upload a few more.
Missing from the family pictures is Amanda’s daughter Molly, she’s currently away for the week camping with the Scouts. When I get round to updating the “about me” page I’ll include a picture of her.
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