AndrewStark.com

Summary of the video:

I’ve bought into Micro Continuity this week, so I need to create some content to put onto a DVD that will be given away for shipping & handling.

My niche is going to be squeeze pages, so I want to help up to half a dozen people by doing a makeover, and turning the process into a free report and physical DVD.

Please post a comment giving the url of your squeezepage and I’ll be in touch.

Andrew

p.s. Please click the banner below as Randy let me have the perfect domain name for this project

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I think that the term “Affiliate Landmines” was coined by Russell Brunson, and it basically refers to a free report that you give away to as many people as possible. The report will branded to contain your affiliate links, and over time you will find that you will earn commissions from sites mentioned in the report.

The more people who find and read your “Affiliate Landmine” the bigger the explosions will be - I still regulary earn commission for sites that I have not promoted for months if not years!

This afternoon I spend an hour branding a new report and creating another landmine. The content of the report is excellent, and if you want a great source of free targeted traffic then you need to go now abd read SafeList Marketing Tactics.

You should recognise now that I’m using the same download page template that you get for free as a member of squeezepagesecretsrevealed.com and the html advert for your squeeze pages will be getting added to the promo tool section shortly.

Andrew

p.s.  When you join SafeList Marketing Tactics you’ll get a chance to rebrand the report, I would pass up the first offer for $47, but please take him up on the 2nd or 3rd offers so that you can create your own affiliate land mine.

p.p.s Please comment & post the link to your affiliate landmines.

I’ve attended a couple seminars in my day. At one of these
seminars, a speaker on stage held a small cup. Then, he
poured a ton of pennies over the cup. Most of the pennies
ended up scattered everywhere on the floor. Only a small
handful of pennies ended up in the cup.

He poured the pennies again, but this time, he put a funnel
over the cup. Many of the pennies still missed, but he
filled that cup with pennies.

The analogy is: if you capture as many leads as possible,
you’ll make more sales and more money.

When people come to your web site – whether it’s a sales
letter or content site – you want to convert them to
something. If it’s a sales letter, you want to convert
them into a buyer by paying you. If it’s a content site,
you want them to register or add their own content to keep
your site fresh… maybe click on an ad.

By adding a lead capture system to your site, you’re
placing that “funnel” over your cup and getting more
buyers.

That visitor might not yet be in the buying mood when you
present your offer. Maybe he has lots of browser tabs open
and he’s “researching” who he should buy from. Maybe he
only has a limited amount of time and closes his browser
before he’s done reading your sales letter.

Whatever the reason is, you can easily miss a sale. But by
collecting a name and e-mail address on your site, you can
get people on a list and follow up with them day after day.

There are many autoresponder services that will handle this
for you. In addition, you can write follow-up e-mails that
will automatically send them MORE e-mail after a certain
amount of time.

You can send a welcome e-mail when they first sign up…
then maybe another message tomorrow, and another the next
day.

If there are some extra benefits they might have missed out
when they read your page… you can remind them when you
send these follow-ups. Give them one of the benefits in
the message you send out on day three, and another benefit
on day five…

You could try hard selling, and hit them with a sales pitch
in every e-mail, or you could try a low-pressure
high-content follow-up series… and offer an ethical bribe
in exchange for opting in.

They want that free report, or free software, so they give
you their first name and e-mail address. You send the free
report via e-mail and then you can start sending them more
content, or more sales pitches, over time… so even if
they didn’t buy RIGHT NOW, they’ll buy eventually.

Is this legal? Of course… most autoresponder services
will save the first name, e-mail address, IP address, URL,
time and date of every subscriber… so you are protected.
You have proof that someone asked for this information.

You ALSO have a one-click unsubscribe function at the
bottom of every e-mail, so if someone wants to stop getting
messages from you, they click on ONE link and are gone
forever.

An awesome service that handles all of this is Aweber, here
is their link: http://www.aweber.com

They handle everything for you… the opt-ins,
unsubscriptions… you just sign up, create a list, and
they give you some cut-and-paste code that you can paste on
your site… and instantly add a form.

Then you write the follow-ups you want to send, and when
people signup, they automatically get these messages.

You can place this signup form on a pop-up, like one you
create using http://www.andrewstark.com/recommends/ActionPop-Up … so you
can place this on ANY kind of site – an article site, made
for AdSense site, blog, sales letter… anywhere! (We’ll
discuss this in more detail later.)

That’s the long and short of how to triple your sales in
just 600 seconds. Get an autoresponder if you don’t
already have one, and place the signup form on your site,
to get people to signup to an autoresponder series, which
will funnel them back to your order button even if they
didn’t buy right away.

We’ll talk again soon…

http://www.andrewstark.com/recommends/ActionPop-Up

Always looking for anything that will help increase the traffic to my blog I recently came across a site called Blogging Beginners.

At first I didn’t think much about it since I already had a blog up and I am no longer a beginner but after reading the page I found out that they offered much more than the normal, “Go to blogger.com and a start blog” that everybody is charging outrageous prices for.

They not only offer the basic set up your blog knowledge that you can find all over the internet but the also show you all those little things that have been holding you back.

Randy The Hermit (one of the founders of the site) is a search engine optimization expert and he shows you how to configure your blog for the search engines. What plugins you should have, how to set up your permalinks, even how to find a niche and do your keyword research and this just scratches the surface of what you get.

Wizzer (the other founder of Blogging Beginners) will explain to you what RSS is, how to use it and how to give some one a bonus for signing up to your RSS feed. Then he takes you into building a list with your blog and why and how to use Twitter.

All the videos are easy to follow and they put them in a PDF format. I had never seen videos in a PDF file before and I had to upgrade my PDF reader to watch them but I like it. All the resources are right under the video and just a click away and the best part is, if you want to watch something from the 29th minute of a 40 minute video you don’t have to wait for the whole video to download again. You just open it up and go to the spot you want by dragging the control bar. They have a video online that shows you how to do this.

They also provide you with content for your blog. Every month they give you ten new niches you can choose to work with and twenty five posts for each niche which can save you a lot of work.

I thought I was an experienced blogger but I opened their Fast Start Guide and went through it quickly and I was surprised at what I didn’t know. I was also surprise at the guide it takes you from knowing nothing to having your own blog up and running, optimized for the search engines and customized for you in an easy to follow step by step process.

But I haven’t even told you the best part. If you are like me you have probably purchased a few other courses and you get part way through them and you get stuck because there is something you don’t quite understand. Frustrating isn’t it? The worse part is you go to the people that sold you the course and you ask them and all they do is try to sell you something else.

Blogging Beginners will answer YOUR questions. That’s right as part of the membership you can request videos on anything that has to do with your blog and they will provide them not only for you but for all the members. So maybe you had a question and didn’t ask it the solution might show up because another member asked.

Now you are probably thinking this is another one of the $500 per month coaching services. Well, it is but it won’t cost you anywhere near $500 per month it won’t even cost you $100 per month or even $50 per month.

But because they do answer your questions membership is limited, they can’t answer 1000’s of question per week. I highly recommend that if you are serious about making money with a blog that you sign up while you can for their unbelievable price.

Blogging Beginners

Today I went into Manchester to meet with someone who posted at the warrior forum that they wanted to start an offline mastermind group.

His name is Guy and he’s just launched this site selling weight loss suppliments - http://www.weightloss-supplements.com

We spend most of the time discussing the topic of list building, and how it’s the best way to generate repeat traffic to your website. What I’ve suggested to Guy is that he utilises a PLR report on “The 50 best moves to get rock hard abs” to build his list via a squeezepage and pop-up on his main site.

The other thing was setting up a butterfly site where he interviews his existing nutritional experts and gives the transcript away but monetizes the list building process by selling the audio version as the One Time Offer.

The added value of the audio is that people can listen to it on the move, or even better whilst working out at the gym via their ipod.  Adding monerization to the site means that you approach JV partners and ask them to promote the free report to their list, of course you’ll need to offer higher commission, but the long term wealth of a targeted list is worth it.

Guy has only been online a few months, and I think that my product creation ideas opened his eyes to a whole new world, and that’s what getting out their and meeting people can do for your business.

We’re planning on meeting up again in a few weeks, so if you can get to Wilmslow for a Lunch and afternoon of marketing discussion then get in touch.  We’re thinking Friday afternoon as it’s nice to start the weekend early…

Last night I finally got round to spending the £50 worth of Amazon vouchers, and mainly due to the power of upsells I end up spending £70! You see almost everypage has a bundle “offer” so the CD I was looking for was made cheaper if I bought it with another CD, which was the same genre of music.

In marketing terms this was a win-win situation, I as a customer feel that I’ve got a bargain, and Amazon as the seller has made 2 sales instead of 1, and will continue to get my business. The key thing that made this upsell work was relevancy and value, together these are a powerfull concept.

On thinking about this concept I actually apply it to my online marketing, when someone downloads a free report I make sure that I use InstantBonusPage on my download pages so that people can view related products & services.

All the products on that page are free, but have killer OTO’s, so the more free stuff I giveaway the more I make, which like above is win-win. You as the customer get great free products, and I as the affiliate get the relationship with the site’s owner’s & the commission from the sales.

When you navigate your way round some of the featured sites keep your eye’s open for links back to my ListBanditExpert site. The reason the other owners agreed to this adswap was because of relationships that resulted from applying the concept of upsells.

I hope this helps you realise how applying the concepts of big business to your online pages can really pay off. The other classic example is the McDonald’s “Would you like to go large” but I’ll leave that for another day.

Happy List Building

Andrew

p.s. Please post a comment and share your examples of comanies who have upsold and left you happier than if you’d just bought the single item.

Apologies for not putting much content out recently, had to deal with a lot of stuff away from the computer. Upshot is that in the future we’ll be richer with no more 90 minute round trips to Manchester as Molly is leaving private education and starting normal school tomorrow.

During this time I’ve been away on an influence course & presenting some chemistry in London. If you’re a twitter stalker you’ll know that I got third place, and I’m currently drinking a Mojito to celebrate my first $1k day.

My conclusion is that in marketing the best way to influence is recipocity

Anyway here’s the video I made this afternoon, enjoy, and please share who has influenced your marketing and make you richer, both as a person & financially.

Oh, and if you’re interested click here to get Mailing List Unleashed for that low $17 price.

Today’s video follows on from the download page video, and links it to the squeeze page & confirm pages included in the lazy profits zip file.

By the end of this video you will have your very own squeeze page and be able to start collecting leads.

It’s important that you use the confirm page as we want to only have double opt-in leads, as aweber doesn’t accept single opt-in leads. This page not only provides instructions to people it is also valuable virtual real estate, so make sure that you put in “thank-you” style advert.

Lastly if you do want to take me up on the offer of being able to give your new leads a great offer from me, then please post a comment and I’ll get you a link asap.

There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I’ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc? experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don’t Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a ?guru? (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion - your stories - and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of?well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from ?scratch?, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

To get more information about Blog Mastermind click this link:

www.BlogMastermind.com

Today I decided to make a screen recording of how easy it is to rebrand an ebook, add it to a download page, and monetize the process.

The video is 30% too much content for youtube, so thanks to twitter & TommyMcLaughlin for pointing me in the direction of Viddler.

Click here to see the finished download page, and click here to get the lazyprofits.zip file - links open in new window

Once you’ve got your own download page in place then post a comment with the link, I’ll find your twitter link, and be able to follow your progress…

Andrew